Internet Marketing Business | Home Business USA

Reasons You Should Promote Multiple At Home Business Opportunities

2010-08-30T19:55:00.000-07:00

Reasons You Should Promote Multiple At Home Business Opportunities

Another Article by - Stephen Wright

There are many people looking for the same thing and one of the best ways to do that is to promote multiple at home business opportunities.

If you find yourself being one of us, you don’t have to keep struggling to survive. There are many people looking for the same thing and one of the best ways to do that is to promote multiple at home business opportunities.

Follow this link for the full text of this article.

2 Successful Free Online Business Advertising Ideas

2010-07-10T06:17:00.000-07:00

2 Successful Free Online Business Advertising Ideas

by Stephen Wright

It is easy to get excited about making money on the Internet today. I think this is why you see so many people start and stop online businesses as quickly as they do. The hard part is finding ways to promote your business and turn it into a profitable venture.

In this article we will talk about 2 successful free online business advertising ideas anyone can do regardless of their current financial situation.

To get the rest of the story and further details of this and many other Internet Marketing Business Articles, visit: 2 Successful Free Online Business Advertising Ideas at InternetMarketingUSA.com.

3 Ways to Avoid The Internet Marketing Business Trap

2010-05-02T18:43:00.000-07:00

Another Article by Stephen Wright

3 Ways to Avoid The Internet Marketing Business Trap

Internet marketing is an interesting way to promote a business. However you need to know what you are doing or you run the risk of not succeeding promoting online. Many people fall into what I describe as an Internet marketing business trap. In this article we will talk about three things you need to avoid so that doesn't happen to you.

These are ideas on ways you can avoid the downfall and demise many businesses fall into. If you develop a well rounded marketing campaign, targeting numerous business opportunities with SEO, your business will always be ahead of the curve and bringing in profit for you.

To get the rest of the story and further details of this and many other Internet Marketing Business Articles, visit: Avoid The Internet Marketing Business Trap

New Business Location Website

2010-04-07T18:01:00.001-07:00

InternetMarketingUSA.com is proud to bring a new webspace online. This new collobration: www.IMUSA-Partners.com. IMUSA-Partners is a central focus space designed to house many of the numerous affiliate partner offers and programs, all of which are official endorsed by InternetMarketingUSA.

Check it out today: www.IMUSA-Partners.com

Stephen Wright

Simple Process For Registering Domain Names

2010-03-26T18:23:00.000-07:00

Registering a domain name can be a very straight forward activity – or it can be labor intensive, stressful and a total waste of your time and hard earned money. With a few simple basic tips and some advance thought, you will be on “the easy path”.

The single most important ingredient going into domain registration is the critical decision of choosing the right name. Put in the time to do advance research into a name which reflects the general topic and nature of your online business. This will go hand-in-hand with the next element – keyword selection.

There are a number of keyword selection tools available (such as on Yahoo business – formerly Overture.com, and Google). Combining you keywords and domain name into interwoven terms will greatly help with search engine optimization activities later on.

There is a growing availability of alternative extension variations today. For example, .com, net, org, bus, ws. Info, etc. have all become popular choices. With the explosion of internet traffic and usage this trend will likely continue. However, for the foreseeable future, until you have a widely popular website that receives millions of visitors that will find you no matter where you are, it is advisable that .com be used whenever possible. The com sites still enjoy the largest concentration of search traffic on the web today.

Do a basic search to locate reputable firms to handle your domain registration and web hosting. A lot of literature suggests having two different companies to handle this, rather than one company doing both. While it can be a pain to get this switched if problems arise, personally I have not heard or read of this being a major issue. However, you should check a couple of forums about this topic before starting your registration process.

The pricing and cost for registration and hosting have become extremely competitive. Make sure to shop around for the right combination of price, features, and capabilities of the firms. Pay attention to the details of exactly what is included in the monthly prices (and 1-time fees). While the monthly price may be lower from one to the other provider – the cost for additional services may far outweigh the initial low prices. Also, the amount of time (duration) of the service agreement can save you lots of money as well. The longer the service commitment, generally – the cheaper the rate plan. I have found 12-24 months to be a reasonable commitment that yields solid savings.

Regarding the choice of domain names, clearly shorter is better. After all, who can type those long url’s without making typos! No to mention shorter names are easier for you and your clients to remember. Also, by choosing domain names relevant to your keywords (and vice-versa) the search engines will reward your site on potential customer searches. It is like have a double bonus! For example having my website name of Internet Marketing USA, tied to keyword searches for internet marketing in the USA a highly relevant match, gaining me additional traffic for this combination of terms.

There you have it, some basic information to guide your domain registration activities. Armed with these tips, you will be up running, getting search engine traffic and revenues in no time.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Looking for Internet Marketing Ideas, Tips, and Solutions? Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

Constructing High Quality Articles For Your Home Business

2007-08-04T18:55:00.000-07:00

It does not take much looking around or research to quickly find that high quality articles and good article content is a key component of traffic and profits for any internet business. This is especially true for anyone seeking to start or grow a home based business opportunity.

For home business opportunity owners having well written articles and content on our websites can be the difference between obscurity, on-going high volumes of traffic to our home business websites, and ideally a constant flow of revenues.

This all can be accomplished by careful attention to a few basics when it comes to creating and publishing your business opportunity articles.

To get the FULL DETAILS of this and other valuable home based business opportunity articles follow this link to the InternetMarketingUSA website:

http://www.internetmarketingusa.com/constructing_articles_basic.html

Resource For Marketing Your Products

2007-07-31T04:19:00.000-07:00

Here's an amazing resource I've been using with great success...it has perfected my understanding of increasing traffic, revenues, and overall internet marketing knowledge. It will do the same for you.

Now I no longer have to spend hours and hours trying to learn how to perform all the various steps needed to operate an internet home based marketing business. that's only because I found the Marketing Dashboard!!

GET THE DESIGN DASHBOARD PRODUCT HERE

Starting Your Own Home Business Consulting Service

2007-04-04T18:03:00.000-07:00

2007 by Stephen Wright

Today, many companies, large and small, increasingly are outsourcing specialized expertise from consultants. These range from simple efficiency and operational areas through major complex strategy development. This article provides insights, tips, and advice on getting started with your very own home based consulting business.

What then does it take for someone to become a home business consultant?

To get started, you need to complete a self analysis inventory of your own skills, knowledge, areas of specialized training or expertise you may have;
Once your self inventory and assessment is complete you will match your strengths to potential client needs;
With regard to advertising your business, look for those catering to the type of business you want to serve;
There is one tip somewhat unique to consulting that should be considered as you move forward. Get the details of this advice, further details on the other comments above, plus a whole lot more from the full article.

With these points in mind, you should be well on your way to have a highly successful and profitable home based business consulting firm in no time.

Get the Full Article by following this link: FULL ARTICLE

Building Traffic for Your Home Business Opportunity

2007-03-22T19:57:00.000-07:00

2007 by Stephen Wright

Many newcomers to running a home based business rush to get their website set up. You’ve got that perfect domain name, the hosting company is all set up and working, you’ve put up your first few picture perfect web pages. Then all anxious and ready you wait, and wait, and wait…..no traffic. While it might seem to be a minor thing at first, no matter how great your website looks, unless you get visitors to your web pages, brother, you are not in business!

How then does a new or existing internet business opportunity seeker get visitors and traffic to find you amongst literally millions of other similar sites? This article is intended to help you along the way in providing some insights to both of these.

+ First and foremost is to submit your website for inclusion into the various search engines and web directories throughout the internet.

+ The good news is that there are also numerous methods for generating traffic to your website which are free (or minimal cost). The “catch” is that they require your time, energy and effort.

+ Link exchanges are a method of free exchange of “links” with other website owners.

+ Although article writing is not for everyone, it can be fun and most certainly rewarding as a method for bringing free web traffic to your website.

+ Participating in online forums and blog sites can be rewarding and fun.

To get the full details of these techniques and much more, follow the link below to get "the rest of the story"... Follow this link to read the full article

Global Work From Home Business Opportunities

2007-03-07T20:23:00.000-08:00

2007 - Stephen Wright

The days of running a traditional brick and mortar business is just not as appealing as it used to be. With the avalanche of internet marketing and the resulting explosion of work from home business opportunities---it has become a global activity. Truly successful home business marketers have found that you must keep a global perspective when operating your home business. This article seeks to outline a few of the more critical issues needed to ensure your home business thrives in this new environment.

- Keep your options open and remain flexible.
- Offer bilingual conversion of the content on your website.
- Global business success demands offering multiple or flexible choices regarding currency acceptance.
- Consider carefully media options with physical and information products when selling via the internet.
- Develop affiliate programs within multiple cultures.
- Before posting new content on your website, double check the translation of the content.

With these techniques as a guide, internet marketers seeking to greatly enhance their work from home based business opportunities will find the chore less daunting. Keeping a global market in mind will increase sales, revenues, and of course profits.

To get the full details of this technique and many more, follow the link below to get "the rest of the story"... Follow this link to read the full article

Using Creativity In Your Home Based Business

2007-02-18T16:16:00.000-08:00

2007 - Stephen Wright

Attempting to create and maintain a successful internet business requires a firm grasp on specific marketing techniques. Many of these are unique to the marketing on the internet versus a traditional brick and mortar business. However, one constant that prevails for both is in the area of promoting, advertising and marketing your business.

In fact an essential key to being successful is promoting your business is a continuous and constant requirement. The “opportunities” are never ending and must be frequently updated and reworked.

This article outlines some of the basic areas you will need to carefully consider when promoting your business and activities to ensure success in your promotions.

Key ingredients include establishing specific goals for your programs; making sure you have properly identified and targeted the proper audience; testing and measuring your efforts; plus many more.

Using the techniques outlined in this article will ensure success with your home based business programs.

To get the full details of this technique and many more, follow the link below to get "the rest of the story"... Follow this link to read the full article

ABOUT THE AUTHOR:
Stephen Wright is President & CEO of www.InternetMarketingUSA.com Would you like to make money online, but don't know where to begin? Here's 3 easy steps that really work: http://www.internetmarketingusa.com/pips.html

Networking - The Gateway To Internet Credibility and Revenues

2007-02-11T16:30:00.000-08:00

Becoming a Home Based Business and Internet marketing guru is not something that happens overnight. It takes a significant dedication to carefully developing your knowledge, skills and abilities. During the course of this evolutionary process for yourself, you must develop the relationships and respect of your peers and potential clients/customers. This can be accomplished through an on-going process of networking.

Networking in this manner includes spending time in various home business forums, relevant groups, boards, loops and discussion exchanges. Appropriately, each of these has a primary purpose or relevance focus designed to facilitate and enhance the field of Internet Marketing through ideas, promotions, and topic exchange.

There are countless numbers of groups for any given topic or subject area of interest. And the best part, many are free to join. The array included popular Internet topics such as: Internet Marketing Ideas and Tips, eBay buying/selling, Work at Home, Employment, Web Hosting, etc.

Diversification is a key element in building yourself and your abilities. This means continuously taking information and feedback you gain from the networking activities, to be applied back with other activities.

To get the full details of this technique and many more, follow the link below to get "the rest of the story"... Follow this link to read the full article

Naming Your Home Based Business

2007-01-21T12:34:00.000-08:00

In the long run, very few single decisions of running a home based business have more impact that the critical decision in choosing the name to be used. Choosing the right name can establish a long history of professionalism, brand recognition, and untold benefits and value.

The variation of existing names runs the gambit from formal names that include the person or persons involved in the activity, through abstract names vaguely representing the product or service. Expanded further, some names are niche specific which reflect individual niche areas, or broad representations of a chosen niche.

Get the full text of the article over at www.TheHomeBasedBusinessExpert.com

Finding Success With A Home Based Business

2007-01-01T21:33:00.000-08:00

Having personally provided guidance and advice to hundreds of people seeking to either start a new, or in some way improve their existing home based business, I have come to more clearly understand some of the variations that distinguish one from the other.

What then are the differences and "lessons learned" from both the successful and the unsuccessful home based business marketers? What are the keys that separated the two categories? This article seeks to identify a few of the more critical of those differences, allowing you to benefit from their experiences - the good, the bad, and the ugly!

One of the most common differences is how well the successful home business entrepreneur’s handled the enormity of information and things to learn.

Most certainly, running a home based business on the internet is different than any other medium, business or practice. Learning these differences, in a quick and efficient manner can make a huge difference.

Call it information overload or whatever, dealing with the reality of it is a key.

Having realistic expectations is another area most commonly that "newbies" overlook or loose sight of in starting up new home business activities. The simple fact is, it takes "years" to build a solid internet business.

A final observation about the differences between success and failure lies in the choice or selection of product or service made by home based business owners.

Get "the rest of the story" over on the home based business expert website. The details are at: http://www.thehomebasedbusinessexpert.com/articles/finding-success-hbb.html

Stephen

The No. 1 Problem With Getting A Website Up

2006-12-10T15:32:00.000-08:00

Have I got some great news for you!
I've been getting a lot, and I mean a lot of email lately
from many subscribers and marketers, just like you.

Their comments are very clear and very consistent.

You see, the #1 problem many people have with getting
a web site up and running is they get bogged down in the
mechanics of creating a site.

They get stuck...

* creating their site
* making sales pages
* building mini sites
* finding blog images
* developing landing pages

And I understand. I'm not technical either, and much
of that stuff gives me a headache most of the time!

That is, until I found a new product released by Marlon Sanders.
Honestly, this is a product that is so incredibly easy to use that
it allows you to customize templates, create web graphics
and header images faster than you can possibly imagine!

It's called the "Design Dashboard"
Check Out Design Dashboard!

And Marlon has absolutely outdone himself again by
providing a tool that I wished I had created!

Since I didn't, I did the next best thing. I personally have bought the program. I've been using it and can't wait to share it with you so that you can take a look yourself.

The Design Dashboard is so incredible that I just had to share it with you.

If you use this program, you will be able to create
professional-designed graphics in no time.

You will save a ton of money on designer fees. And you can do it all in just a matter of minutes.

I've used this tool myself and am convinced it and it totally eliminates the learning curve that many marketers have!

Marlon has put together a complete step-by-step tutorial system that shows you exactly what to do and when to do it.

I wish I had this tool when I was getting started!

Click the link below and check it out. I think you will be equally impressed at how easy Design Dashboard is to use.

Check Out Design Dashboard!

I am totally sure you will be excited about shortcutting your site building so you can get on with the business of making money with your site. :-)

To Your Home Based Business Success!

Stephen Wright
www.InternetMarketingUSA.com

Writing Search Optimized Web Pages

2006-11-26T20:58:00.000-08:00

2006 - Stephen Wright

One of the most common inquiries and frequently asked questions I receive regarding writing effective internet web pages is about the optimization requirements. Uniquely, web pages require careful forethought and “design with a purpose”.

Not only do the pages have to sell the product to internet visitors, they also have to be structured in a way that allows the site to be “search engine friendly” and “optimized” to take full advantage of natural search traffic.

What then are the common elements needed that web owners must carefully incorporate into their respective pages? The following are the basic elements:

The first and most obvious place to start is to ensure the “Title Tag” contains your most important keyword phrase(s);

The “Description Tag” gives users a brief descriptive overview of what your site or a particular page is about and why users should visit.

The “Headings and Subheadings Tags” should be used sparingly within your web text to highlight important sections or topic areas within the page.

The “Body Tag” text is the primary reading material of the web page.

The “Hyper Links” are incorporated into the web page throughout as needed.

Image “Alternate Text Tags” are not only ideal places for “advertising space” they also are great opportunities for placement of phrases that include keywords;

For the specific details and more “insider secrets” to get your article gobbled up by the search engines and content hungry sites, follow this link:

Get the FULL Article of "Writing Search Optimized Web Pages"

6 Awesome Ways To Explode Your Home Based Business Traffic and Revenue

2006-11-02T19:39:00.000-08:00

2006 - Stephen Wright

Do you ever have the feeling that everyone else is getting traffic to their website, except you? Is your revenue less than what you had hoped for? Do you have any sales and revenues at all?

If the answer to even one of these questions is YES ---then this article is for you.
Here is a sample of the topics you will get:

Tip #1: Take This In The Right Way, But: Is Your Website Boring? Is it plain and/or drab?

Tip #2: If Your Web Site Is A Sales Page – Show ONLY The Features And Benefits TO THE CUSTOMER.

Tip #3: For Most Websites, Free Content and Great Content Rules.

Tip# 4: Get all those ads off your website.

Tip #5: Generate more revenue by replacing Google Ads with Affiliate Program links.

Tip #6 Check Your Website Links Over and Over!

FOLLOW THIS LINK to get 100% bonafide techniques to change things.

6 Awesome Ways To Explode Your Home Based Business Traffic and Revenue

ABOUT THE AUTHOR:

Stephen Wright is President & CEO of www.InternetMarketingUSA.com
Would you like to make money online, but don't know where to begin? Here's 3 easy steps that really work: http://www.internetmarketingusa.com/pips.html

Common Pitfalls of Home Based Business Marketers

2006-10-12T10:50:00.000-07:00

(2006 - Stephen Wright)

It continues to amaze and sadden me, just how frequently home based business efforts of people fail for various reasons. In fact, not many weeks go by that I don’t receive emails requesting advice and help from home business marketers trying to salvage their investment into their online marketing business.

Just as common and frequent are the “typical” themes about “what went wrong”. It doesn’t really take many questions through inquiry to uncover what I feel is the root cause for their demise. Truth is many are guilty of multiple “violations” of what I call the “core basics” of establishing, maintaining, and ensuring your online based business stays healthy and thriving. This article seeks to identify those areas of focus, with the hope you will not repeat them for your home business.

Read More at: http://www.internetmarketingusa.com/commonpitfalls.html

Adsense Revenues - Streams of Alternative Profits

2006-10-04T20:48:00.000-07:00

2006 - Stephen Wright

There are thousands, if not millions of ways to be successful on the internet. Many internet marketing ideas readily exist that someone else has developed and perfected, just waiting to be implemented. One such opportunity is using the Adsense program with none other than Google. Very quickly, anyone who has already started their Adsense program has figured out that just getting your account set up, putting the advertisement snippets on your web pages are a few helpful marketing ideas to enhance your revenue and profits.

According to Google, the Adsense program contains three distinct sections that influence the exact amount of your revenue. These are: Clickthrough rates, Page impressions, and Effective cost per thousand impressions (CPM).

It may seem simple but the truth for many is, by simply adding Google ads to any new or existing website you have will automatically maximize possible revenue streams. Google places relevant CPC (cost-per-click) and CPM ads into the same auction and lets them compete against one another. The auction takes place instantaneously and when it's over Adsense will automatically display the text or image ad(s) that will generate the maximum revenue for a page -- and the maximum revenue for you.

Clickthrough rates are mathematically determined as a percentage of viewers who have chosen to click on your particular advertisement, versus the total number of impressions viewed. This number can be influenced and enhanced by carful wording, structure, and layout of the surrounding information to any given ad. Google attempts to adapt each advertisement placed to appropriately fit their ad to the content, context, and relevance of the web pages themselves. The more the information surrounding the Google ads have in common, the more specific and targeted Google is able to make their ads.

For example, if your web page is designed to focus on bicycles, you would make sure that the work "bicycles" appears prominently through the page, typically with several aspects about the bikes outlined. This greatly increases the likelihood that Google will deliver specific advertisements for bicycles to your ad pages. The net effect is delivery of targeted which in turn increases your clickthrough rate.

Page impressions simply stated are the number of occurrences web pages that contain Adsense ads are viewed for a given period of time. There is no getting around this issue. Unless you have traffic coming to your site, well maximized Adsense activities will do you no good! Increasing traffic to your site is a multi-dimensional effort that involves a multitude of different techniques and efforts. These typically include such things as a reciprocal linking strategy, article submissions, forum participation, directory submission, pay-per-click (PPC) programs, and a carefully planned and implemented search engine optimization (SEO) strategy.

Effective cost per thousand impressions (CPM). The measure of importance for CPM gauges a marketer's average revenues or earnings, per thousand clicks. The goal being to increase the CPM earnings average as high as possible. This ensures maximum profits and revenues. A key to increasing the CPM effectiveness is careful selection of keywords. Depending on the popularity of specific words, Google pays according to this popularity. Keywords that receive millions of clicks pay a much higher rate (per click) than those with low click frequency. To locate additional information about keyword research tools, simply run a search on Google. You will find information ranging from the use of search engines such as Overture, to a wide variety of keyword search tools.

Utilizing these simple techniques, you should be able to substantially increase your profits and success with the Google Adsense program. Combining these with other strategies (such as the location Google ads within a given web page) will dramatically increase both the efficiency and effectiveness of your campaign activities.

ABOUT THE AUTHOR:

Stephen Wright is President & CEO of www.InternetMarketingUSA.com
Would you like to make money online, but don't know where to begin? Here's 3 easy steps that really work: http://www.internetmarketingusa.com/pips.html

No Software Needed?

2006-09-15T21:48:00.000-07:00

Butterfly Marketing proves to be just as powerful in strategies then in the software itself. Below you will find out about a student and customer of the course.

Michael Cheney of "Adsense Videos" applied the the pre-launch strategies and affiliate tools and JV strategies outlined in Mike Filsaime's Butterfly Marketing Manuscript to the his launch. Here is what Michael Cheney had to say about what he learned in the Manuscript:

"Mike - first off I just want to say thank you so much! The techniques I learned from Butterfly Marketing played a BIG part in helping me make $63,249 in sales in 24 hours!!

As I write this I'm still finding it hard to believe. It seems a lifetime ago that the BFM package landed on my doorstep and I started poring over it with my smile getting larger and wider with each new insight as I realized that as long as I APPLIED what I was learning the principles were going to make something BIG happen!

Little did I know just HOW BIG it would be when I launched AdSense Videos...
AdSense Videos - 33 Hours After Launch. The site went live. My life changed forever - seriously the results have been incredible Mike - we've grossed over $200,000 in 7 days!!

The site got an Alexa ranking on Launch Day of 351!
AdSense Videos was ranked Number 1 on the ClickBank Marketplace in the Marketing category just 4 days after the Launch!

I've also been getting, on average, one new subscriber every minute of every hour for the past SIX AND A HALF DAYS!!!

So - What did I learn from you Mike and from Butterfly Marketing? Where to start! I think one of the biggest things was the step-by-step approach. Everything I created for Affiliates, Joint Venture partners and for people going through the videos themselves has been step-by-step. I made everything as easy as I could and 'muppet-proof' as I like to call it!

I also realized that it's paying attention to the smaller details BEFORE launch that really pay dividends AFTER the Launch. And BOY am I seeing that!

You gave some absolute gems of advice in Butterfly Marketing which have, without a shadow of a doubt, contributed in a big way to the overall success of AdSense Videos.

Thanks again!
Michael Cheney"

You too can have the same results as Michael Cheney by implementing the tactics and strategies outlined in Mike Filsaime's Butterfly Marketing Manuscript. Learn why people are saying that this report changed the way marketing is done on the internet for good!

Click Here to read more amazing success stories from people who applied what Mike teaches in his tell all Manuscript on how to profit big from your own products and membership sites.

To your success,

Stephen Wright
InternetMarketingUSA.com

Here’s To Your Success!

2006-09-05T17:46:00.000-07:00

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Get The Empowerism Advantage

2006-09-04T20:29:00.000-07:00

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Finding Your Home Business Opportunity

2006-08-06T19:20:00.000-07:00

(2006 - Stephen Wright)

For some people, it is for health issues (for yourself or a loved one); for others it is a necessity to stay at home with kids or loved ones; others find the expense and travel time prohibitive (especially with the cost of gasoline these days this one is getting more and more common). What do these and millions of other people have in common? Each find themselves in situations, most beyond their control, which keep them from working a full time job outside the home. The other thing they have in common is that each and every one is potentially capable of turning this home-bound time into profits and a full time income. Finding a home business opportunity that fits you, your preferences, and your unique needs is within your grasp. The internet makes this possible, and from the comfort of your home or home office.

The number of new business ventures on the internet is at an all time high. However, as with traditional businesses, unfortunately, more fail than succeed. Nonetheless, clearly for many making money from a home based business online has been a dream come true. The range and spectrum of possibilities and topic areas is only limited by ones imagination. Products of every variety and sort from books, flowers, gifts, to internet marketing related services are all available and waiting for you to explore and develop.

A major concern of “newbies” into the arena of home business is resisting the urge to invest or pay money to every “get rich quick” program and opportunity that comes along. Do your research. Look for references and recommendations from others who have been through a startup – preferably in your chosen field of endeavor. Ideally, find and read every bit of free or low cost information and ebook you can find about the topic areas you are interested in. There is a ton of freebie information and forum exchanges available that will at least get you past the initial learning curve of getting your self set up for making money online. There are some websites, such as InternetMarketingUSA.com who even create a website for you, completely free, providing training and instruction – all as a part of a plug-in-profits business opportunity.

Like me, many web entrepreneurs prefer to focus of residual income products (that is products that generate income and revenues in smaller initial amounts, but continue to bring in revenues over time). Others prefer to focus of specific products developed by themselves or others for sales revenues and profits. As a personal preference, I prefer a healthy balance of both product and residual business opportunities for sustained revenue growth.

With the continuing phenomenon of Google, many people are making millions with pay-per-click (PPC) programs such as Google and Yahoo business advertising. It is quite common to find business ads on any given webpage. They resemble billboards on any given site. Not only are they gaining revenues in the form of advertising dollars, they bring in potential buyers for traffic hungry sales website. At the same time they also earn revenues for the website where the ads were located. This is a multi-level income situation that benefits everyone – especially Google who continues to achieve record profits.

Informational products converted into the form known as eBooks (electronic books) can also be very lucrative products to sell on the internet. If you have a particular gift, or special insight into most any topic or area of expertise, you can write an ebook. Many people searching the internet are more than willing to pay to gain the insight and inside information about every topic under the sun. You will be surprised at how easy it is to organize and publish eBooks. And of course, even if you do not have an area of expertise, there is a wealth of information available on the internet that a few hours spent on solid research and search investigation can make you an expert in no time.

So there you have it. These are but a small few of the hundreds of internet marketing ideas and solutions that are possible. With a little bit of hard work, you can be on the way to finding opportunities with your very own home based business, generating profits and being an “internet marketing guru” in no time.

ABOUT THE AUTHOR:
Stephen Wright is President & CEO of www.InternetMarketingUSA.com
Would you like to make money online, but don't know where to begin? Here's 3 easy steps that really work: http://www.internetmarketingusa.com/pips.html

Your Internet Business and the Law

2006-07-04T21:42:00.000-07:00

Copyright © 2006 Stephen Wright

With the number of internet businesses being established on the internet setting new records seemingly every business day, it is no surprise that a growing number of these end with serious business and legal difficulties. A common excuse appears to be a claim of “ignorance to the law” or the fact that many are simply unaware of the existing regulations and laws. Sadly, as you might expect, ignorance is not a recognized defense for the legal requirements.

To protect yourself and your investment, it is strongly recommended that you follow a few basic practices and include legal notices in the content of your website. Generally, there are a few general business notices and a relatively short list of legal notices that if included, will provide basic coverage and notice to outside parties seeking to validate (or dispute) the credibility and legal sufficiency of your website activities.

There are a number of ways to obtain the notices and language needed for these purposes. Certainly, obtaining legal advice is a preferred method,if considered necessary. Without going to this expense, many web entrepreneurs are comfortable by performing a canvass of a given website’s competitors. Staying close to the coverage and language of other websites who generally sell the same or similar supplies and services of your site can be adequate. These should be altered and customized as appropriate to fit your specific circumstances (to avoid potential legal issues of copyright infringment). Of late, there are a number of internet websites who provide notice wording and online notice language generation (some free of charge, some on a fee basis). And of course there are software products available for this purpose as well.

As a basic primer into the notices needed, below is a representative sampling of those needed:

GENERAL CATEGORY NOTICES:

CONTACT INFORMATION/CONTACT US: Websites should contain a webpage which identifies various means to contact the company. These include valid email addresses and phone numbers. The new CAN/SPAM requirements stipulate that a full physical address be included as well.

ABOUT/ABOUT US: Websites should contain a webpage which identifies the general company information, including ownership information, historic perspective of the company, etc.

FREQUENTLY ASKED QUESTIONS/FAQ’s: Websites should contain a webpage which contains a listing of the most commonly asked questions regarding interacting with the given business. This page is entirely optionally, but can substantially reduce numbers of inquiries and questions by making this information readily available to potential customers in advance.

NOTICES OF A LEGAL NATURE:

EARNINGS DISCLAIMER: Many sales and promotional marketing websites contain specific claims of revenues achieved by owners, affiliates, or others using their products. For these websites, it is recommended that they contain a webpage with statements concerning potential earnings potential and the lack of “guarantees” regarding the amounts used. Any amounts used should be disclaimed as "results achieved by others - and in no way a guarantee that everyone will have similar results", or words to that effect.

DISCLAIMER ON USE OF DATA: Websites should contain a webpage which contains specifics regarding the limitations and liabilities for the use, sharing, or redistribution of data and information contained on your website. Also, for website that include information which may be downloaded by clients, disclaimers regarding limitations of your liability for viruses, spyware, worms, etc., or other calamities incurred during the download are appropriate.

PRIVACY: With the continuing SPAM problems, it is advisable that websites include a webpage which advises visitor’s regarding the company’s policy for safeguarding any data received from them. This should include the nature of the data gathering, purpose, intended use, disposition, and sharing of any data information obtained. And by all means, ALWAYS follow the stated policy. Website owners should resist the temptation to sell visitor information when the sharing of this data was not properly disclosed at the time it was obtained.

COPYRIGHT: Websites should contain a webpage which contains copyright specifics. This disclaimer is required to alert others regarding the legal standing of your products and services.

Legal Notice Support:
To avoid even the potential of legal problems, anyone considering doing business on the internet is required to be fully aware of the rules, regulations, and laws which website owners are required to abide by. As a resource for conducting business within the United States, owners should review basic information at the Federal Trade Commission (FTC) website. For the latest FTC coverage, visit the following website: http://www.ftc.gov/bcp/conline/pubs/buspubs/dotcom/index.html

All website owners must be aware of the laws regarding unwanted email (SPAM). Current requirements mandate the inclusion of a physical address and an “opt-out” method for all email marketing campaigns. Check on all the latest SPAM regulations at the FTC website: http://www.ftc.gov/bcp/conline/edcams/spam/rules.htm

The requirements are not complicated or impossible to follow. Many agree, they are straightforward, but even so, being aware of the rules and laws, knowing where to go and what the “basic rules are” is absolutely critical. My disclaimer here is: “in no way are these tips and ideas intended to be a comprehensive all-inclusive listing of the legal and business notices needed to run an internet business. These are representative examples only. Legal counsel should be used when in doubt". However, this article is intended to raise your awareness to the issues and prompt you to appropriate action.

ABOUT THE AUTHOR:

Stephen Wright is President & CEO of www.InternetMarketingUSA.com
Would you like to make money online, but don't know
where to begin? Here's 3 easy steps that really work:
http://www.internetmarketingusa.com/pips.html

Internet Marketing - Easy as 1-2-3

2006-06-18T20:14:00.000-07:00

copyright 2006 - Stephen Wright

Visit hundreds of internet marketing sites these days. They will tell you all the hundreds, if not thousands of ideas and ways they can sell you some product or service to have you making gazzilions of revenues through the internet. Half before lunch, ok, it's tough, so it might take you until after lunch to get the other half of the gazzilion! Yeah, right!

What they won't tell you is the cold hard truth. Being successful on the internet takes a special blend of many ingredients. These include time, education, experience, luck, and yes--money.

Every day, I see more and more potential internet marketeers who have obviously cut corners, rushing to market a product hastlily put together, poor marketing techniques, you name it.

Aside from having a lot of money to begin with, experience shows that gaining experience and educationing yourself about internet marketing topics are the Number One areas that anyone wanting to get started needs to focus on. In reality the more one learns about marketing on the internet, the more they realize that you are just touching the surface! And with the continuing advances in technology, it's changing every day!

Ok, admit -- internet marketing is NOT EASY! It is not a piece of cake or the proverbial bed of roses. Now that we have admitted that part, what can be done then to advance or more accurately to accelerate the process? Here are a few tips that have helped mylearning curve:

Treat your growth to frequent "library time" on the internet. That is to say, just like going to a traditional library, you need to set aside some "quiet time" to surf the net with the express purpose of reading as much as possible about internet marketing topics. Simple searches on any of the major search engines will give you lots and lots of subjects that your can explore.

From the start, set up specific goals for yourself and your growth efforts. These should be short term, mid-range and longer term goals designed to continuously improve your knowledge. The quicker you become knowledgable and fluent with internet marketing, the sooner you will be having customers anxious to by your latest products and advice.

Obtain as much written literature and information on these topics as possible. Ideally, FREE information whenever possible. One faboulous resource for the full range and breadth of IM topics is Dotcomology. I personally use it on a continuing basis as a reference guide. You can get your copy absolutely free at: http://www.internetmarketingusa.com/dotcomology.html

Find and locate programs that include websites (already designed or customized for you) as a part of the program. Getting your own website on a reputable website hosting service is imparative.

Outsource portions of your work to supplement your own knowledge or expertise. Don't be afraid to use the expertise of others to excellerate your website capabilities. This is an ideal way to get your success on a fast track. Keep in mind you must shop around for reputable and low cost providers.

Get your very own newsletters and ezines going as soon as possible. The sooner you begin to share what you have learned, the sooner you will get your name and company "on the internet map". There are a multitude of benefits for this approach. To say the least, this is a great investment of your limited time.

Join internet marketing forums related to your specific area of interest and developing expertise. Start making many contributions to the various topics and postings to keep your self current on issues, build a reputation among your peers, and get your name and company on the search engines as content sources for other websites.

And lastly, stay positive and "have fun" with your efforts and activities. Maintaining an upbeat attitude not only helps you as you "learn the ropes" - it also comes through in your dealings with potential customers.

Stephen Wright is President & CEO of www.InternetMarketingUSA.com
Would you like to make money online, but don't know where to begin? Here's 3 easy steps that really work: http://www.internetmarketingusa.com/pips.html

Registering Domain Names Made Simple

2006-05-29T08:06:00.000-07:00

Copyright © 2006 Stephen Wright

Registering a domain name can be a very straight forward activity – or it can be labor intensive, stressful and a total waste of your time and hard earned money. With a few simple basic tips and some advance thought, you will be on “the easy path”.

The single most important ingredient going into domain registration is the critical decision of choosing the right name. Put in the time to do advance research into a name which reflects the general topic and nature of your online business. This will go hand-in-hand with the next element – keyword selection. There are a number of keyword selection tools available (such as on Yahoo business – formerly Overture.com, and Google). Combining you keywords and domain name into interwoven terms will greatly help with search engine optimization activities later on.

There is a growing availability of alternative extension variations today. For example, .com, net, org, bus, ws. Info, etc. have all become popular choices. With the explosion of internet traffic and usage this trend will likely continue. However, for the foreseeable future, until you have a widely popular website that receives millions of visitors that will find you no matter where you are, it is advisable that .com be used whenever possible. The com sites still enjoy the largest concentration of search traffic on the web today.

Do a basic search to locate reputable firms to handle your domain registration and web hosting. A lot of literature suggests having two different companies to handle this, rather than one company doing both. While it can be a pain to get this switched if problems arise, personally I have not heard or read of this being a major issue. However, you should check a couple of forums about this topic before starting your registration process.

The pricing and cost for registration and hosting have become extremely competitive. Make sure to shop around for the right combination of price, features, and capabilities of the firms. Pay attention to the details of exactly what is included in the monthly prices (and 1-time fees). While the monthly price may be lower from one to the other provider – the cost for additional services may far outweigh the initial low prices. Also, the amount of time (duration) of the service agreement can save you lots of money as well. The longer the service commitment, generally – the cheaper the rate plan. I have found 12-24 months to be a reasonable commitment that yields solid savings.

Regarding the choice of domain names, clearly shorter is better. After all, who can type those long url’s without making typos! No to mention shorter names are easier for you and your clients to remember. Also, by choosing domain names relevant to your keywords (and vice-versa) the search engines will reward your site on potential customer searches. It is like have a double bonus! For example having my website name of Internet Marketing USA, tied to keyword searches for internet marketing in the USA a highly relevant match, gaining me additional traffic for this combination of terms.

There you have it, some basic information to guide your domain registration activities. Armed with these tips, you will be up running, getting search engine traffic and revenues in no time.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Looking for Internet Marketing Ideas, Tips, and Solutions? Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

Internet Marketing Ideas for Success

2006-05-10T20:11:00.000-07:00

(c) Stephen Wright

Marketing on the internet today has changed dramatically over the past few years. Today’s techniques for promoting and selling your ideas, products, services, and promotions on the internet requires an expanding array of multimedia features and capabilities, much different and advance from days past. Below is a list of but a few of the techniques and approaches every marketer should consider including in their efforts to increase website traffic, sales and revenues.

Educational activities – One of the single most important ways to increase your personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to others. Even if it is a basic and simple process or procedure, the process of thinking through, writing it out, developing lesson plans, etc. will be invaluable to you. Once developed, separate the materials into small sections for delivery and distribution.

There are a number of ways to distribute the materials out to potential clients. Direct mailings over a period of time, or many successful marketers set the individual segments up into an email marketing autoresponder program that sends the messages out to a predetermined list of clients and customers over a predetermined frequency. By far, this is my personal favorite method for delivery of the materials.

With distribution in this method, it gives you the perfect opportunity to include small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be amazed at how effective this particular technique is. Not only will it give you expanded knowledge, in those cases where it was new information which required background research, it will reinforce you knowledge in those areas that you were already familiar with.

Link Exchange Directories – Though not everyone thinks of it, you should sponsor a directory website with open invitations for others to include links, banners and promotional advertisements back to their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page, you gain the added benefit of having reciprocal links exchanged with others in the process. In effect, free advertising for both of you, a win-win scenario.

Share Tips, Insider Secrets – A popular feature of many marketers is to share various tips and insider secrets with your clients or email subscribers on a routine or frequent basis. Some even offer daily “tidbits” releasing them either through autoresponder programs or an offering located prominently on their website. This significantly helps clients and potential customers build a trusting and confident relationship with you. All of which are important ingredients for future sales and revenues.

Publishing eBooks – A very popular and lucrative venue for generating profits and revenue streams is putting topic materials together in larger format to publish and promote through ebook promotions. These can offer a full range of multimedia components and capabilities. These can be sold on an individual sale basis or part of a monthly ongoing “subscription” basis.

Developing, marketing, and selling of materials utilizing internet marketing ideas and techniques can be fun and profitable. Finding new, creative, and innovative methods for marketing on the internet requires some effort on our parts. The greater reality is that no single method or approach works all of the time (or even sometimes!). Being flexible, willing to explore possibilities and new techniques. Have fun trying different things to see what works best for you and your products, while growing your business and your profits at the same time.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Would YOU Like To Be Earning $1,600 - $3,200 Per Month in 180 DAYS OR LESS by Simply GIVING AWAY a $1,949 Product?" Learn how at:

Secrets To Really Create Wealth Online

2006-04-19T10:36:00.000-07:00

If you act NOW, you can get started TODAY for as little as $2.00!!

You read correctly! For only $2, you can now get started with Success University. What's even better is that this nominal processing fee will be donated to Feed the Children - a non-profit organization providing humanitarian support world-wide.

You can enroll today and be allowed to plug into Matt's Step-by-Step marketing system that can earn you thousands of dollars a month.

All of the details are available to you immediately by visiting the Success University Web Site at: http://imusa.successfuniversity.com/new.aspx

Since it's release, this promotion has created a stir like we've never experienced. Every single day since the launch, records have been set for new enrollments! Not making a move now could prove to be something you regret for years to come. Learn about this exciting opportunity and literally WATCH it happen!

See you at the top!

Stephen Wright
President/CEO
InternetMarketingUSA.com

To be taken off my list:
Go to this link: http://imusa.successuniversity.com/nomo.aspx

Credit Card Web-Acceptance – The Basics

2006-04-16T19:47:00.000-07:00

Copyright © 2006 Stephen Wright

For every new and existing virtual marketer who has put up their very own website, payment methods quickly becomes a reality you can’t afford to ignore or resist. Unlike a traditional walk-in establishment, doing business over the internet requires you to reconsider any preconceived notion of getting checks, cash, and money orders – all in advance of sending your valuable products out. Long gone are the days when potential customers have the patience to wait until their check arrives, shipment or download authorization happens, etc. Simply put, some means of debit/credit type acceptance is a must for doing business via the web in today’s internet market place.

Truth is, the expectations of customers demand more and more sophistication in our order, billing, and payment exchange. An increasing amount of potential customers fully expect to use a shopping basket that mimics a traditional shopping experience. They proceed to checkout for payment, get immediate response feedback for delivery information or in many cases with e-download materials, are taken to a download page, ready for exchange of the materials or products.

For those unable, or unwilling, to give them this, they simply are seeking other alternatives for their buying needs. After all, shopping via the internet is about the convenience and ease of use and capabilities. If you can’t provide it, they will find someone else who can.

Fortunately, the options for gaining this capability are readily available. Payment processor providers (PayPal for example) can be simplistic and reasonably priced. There are many, so make sure to shop around for a provider that fits your specific needs. Also, there is a multitude of merchant account software programs available, though generally speaking, this option is more expensive that a turnkey payment processor activity.

Using the PayPal example, once you sign up, you can either link to their servers or incorporate their payment methods directly into your website via web query forms. The html language generated via the PayPal site can be pasted directly into your webpage, thereby making the transaction less apparent and intrusive, though not entirely seamless.

Irrespective of the method chosen, one area of concern involves the issue of charge-backs. Charge-backs occur when a customer who previously purchased an item requests a refund of an amount – where you have already been paid. The reasons for this are long and varied, ranging from non-receipt of goods, damage in shipping, “not as
described” claims, and of course the ever present fraudulent claims.

The point being, make sure you understand up front how these charges will be handled, what fees (if any) you will be charged when (not if) they occur. These fees can get out of hand if you are not careful. Make sure you know what you are getting into with these fees.

As a bottom line, there are lots and lots of alternatives for getting your website capabilities “up to speed” in today’s internet business environment. Make sure you do some research about what is available and what it will cost you. A little up-front homework will save you hundreds, if not thousands, later on. Either way, do not miss out on sales and revenue by not having these capabilities.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Looking for Internet Marketing Ideas, Tips, and Solutions? Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

Finding a Niche with Domain Expirations

2006-03-21T20:05:00.000-08:00

Copyright © 2006 Stephen Wright

As internet marketers, we are continually looking for was to maximize traffic to our respective websites. The methods we use vary from paid advertising, pay-per-click opportunities, writing articles, banner and classified ads, etc. Additionally, we follow as closely as possible the methods to improve our overall search engine optimization criteria. But is that enough? Often times, "no it is not" is the sad but simple answer. What other ways then are there? We have a great looking website, doing all the (w)right things, but they still do not come to your site.

One of the most commonly overlooked techniques for increasing web traffic is having a website domain name that closely matches our niche market, while being easy and associated with the market we are trying to get to the top in.

For many, expiring and expired domains are the answer. According to Google, in excessive of 3 million clicks or url hits to targeted traffic are lost or receive website not found errors on a daily basis. This common occurrence happens for a number of reasons, ranging from simple neglect by the owners to abandonment due to poor performance, lost interest, and the list goes on and on. To look at some of the traffic information about these sites, some were never started, while others received respectable traffic, sales and revenue. All of which have been abandoned.

The opportunity exists to acquire these sites, single sites or in bulk at a fraction of what it might cost you otherwise. Think of it, being able to start up a site that already have traffic, reciprocal and one-way links to it, targeted clients, all under new management – that’s you!

As a secondary activity there is a lucrative market on the internet (some through eBay) for auctions specializing in resale of domain names (some expired, some not). When you have a chance, do a search of domain auctions. You will be surprised at what some of the highly sought after web domains are selling for. Many are beginning to see these as investments. And the great part, many of these can be obtained for future use or for resale potential with merely the cost of registration, which can be very inexpensive ($5-$15 dollar range).

The list of possibilities is endless, with thousands more expiring each and every day. With a little bit of background research to investigate the previous use of the website and traffic information where available, you could find yourself with a lucrative niche with additional revenues before you know it.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)

Internet Marketing Ideas, Tips for Success

2006-03-12T18:40:00.000-08:00

Copyright © 2006 Stephen Wright

Marketing on the internet today has changed dramatically over the past few years. Today’s techniques for promoting and selling your ideas, products, services, and promotions on the internet requires an expanding array of multimedia features and capabilities, much different and advance from days past. Below is a list of but a few of the techniques and approaches every marketer should consider including in their efforts to increase website traffic, sales and revenues.

Educational activities – One of the single most important ways to increase your personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to others. Even if it is a basic and simple process or procedure, the process of thinking through, writing it out, developing lesson plans, etc. will be invaluable to you. Once developed, separate the materials into small sections for delivery and distribution.

There are a number of ways to distribute the materials out to potential clients. Direct mailings over a period of time, or many successful marketers set the individual segments up into an email marketing autoresponder program that sends the messages out to a predetermined list of clients and customers over a predetermined frequency. By far, this is my personal favorite method for delivery of the materials.

With distribution in this method, it gives you the perfect opportunity to include small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be amazed at how effective this particular technique is. Not only will it give you expanded knowledge, in those cases where it was new information which required background research, it will reinforce you knowledge in those areas that you were already familiar with.

Link Exchange Directories – Though not everyone thinks of it, you should sponsor a directory website with open invitations for others to include links, banners and promotional advertisements back to their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page, you gain the added benefit of having reciprocal links exchanged with others in the process. In effect, free advertising for both of you, a win-win scenario.

Share Tips, Insider Secrets – A popular feature of many marketers is to share various tips and insider secrets with your clients or email subscribers on a routine or frequent basis. Some even offer daily “tidbits” releasing them either through autoresponder programs or an offering located prominently on their website. This significantly helps clients and potential customers build a trusting and confident relationship with you. All of which are important ingredients for future sales and revenues.

Publishing eBooks – A very popular and lucrative venue for generating profits and revenue streams is putting topic materials together in larger format to publish and promote through ebook promotions. These can offer a full range of multimedia components and capabilities. These can be sold on an individual sale basis or part of a monthly ongoing “subscription” basis.

Developing, marketing, and selling of materials utilizing internet marketing ideas and techniques can be fun and profitable. Finding new, creative, and innovative methods for marketing on the internet requires some effort on our parts. The greater reality is that no single method or approach works all of the time (or even sometimes!). Being flexible, willing to explore possibilities and new techniques. Have fun trying different things to see what works best for you and your products, while growing your business and your profits at the same time.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Looking for Internet Marketing Ideas, Tips, and Solutions?
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)

Merchant Selection for Maximum Affiliate Benefit

2006-02-21T20:33:00.000-08:00

Copyright © 2006 Stephen Wright

Have your very own product to sell on the internet? Truth is, not many people do. Thousands of Internet Marketers are making millions selling the products of others. The most common term used for this is Affiliate Marketing. Affiliate Marketing has become so popular and profitable that it has become one of the fastest growing area of revenue generation on the internet.

Benefits, revenues and payback for affiliates are also at an all time high. It is typical to see ad pages extolling the expertise of any given affiliate, with documented revenues for amounts previously thought unheard of. And for the product owners, this is a win-win situation which has led to overall increases in sales for a multitude of internet marketing products. Paying a portion of those revenues to "eager beaver" and industrious marketers has become commonplace.

From the alliliates perspective, there are literally millions of products and potential companies to choose from. What then are the ideas, tips, and insider views to be considered when making the decisions in program and product selections? Below are a few of these.

Cut To The Chase! Show Me The Money! What Is The Commission Payout Amounts: As a starting place, forget about shyness. Cut straight to the bottom line. It is critical that from the outset you know how much you might reasonably expect from product sales. Why waste your value time promoting products, spending your hard earned advertising dollars on merchant products that pay low returns and revenues. Higher commission products are recommended, unless of course you have identified specific niche markets where the sales volumes can off set lower payouts per sale. In fact, some programs offer deeper revenues on high volume sales, as opposed to higher commissions on lower quantity sales.

Carefully Analyze the Traffic on the Merchant's Website: It is relatively easy these days to get information about the amount of traffic on any given website. If the website is highly ranked, the merchant is getting a good volume of traffic. In all likelihood, this merchant is already saturated with affiliates. Alternatively, if it is ranked low it is perhaps not a good product or it could be that opportunity you are looking for that is ripe for serious revenues. Always research a merchant's product if their website has a low traffic ranking. Whenever possible, buy the product yourself. Personal experience with a product is powerful in advertising and sales campaigns. This sincerity comes out in the advertisement over and over. Otherwise you could do a search to find out if there are any adverse comments about the products available. If it is a bad product, you can bet someone has written about it!

Understand the Frequency of Distribution of Commission Checks: Some merchants pay commissions weekly; some monthly, and some on a quarterly basis. It is important you determine how frequent you can expect a pay check if you are going to have financial control over your business. Many marketers do not have the financial resources to continue to market a product if they have to wait a long time before getting paid. Be careful about the fine print on this. Some merchant's policies stipulate that a minimum commission amount be accrued before issuing payments. Again, your personal financial situation will drive the acceptability of such practices.

Merchant Capability To Track Cookies: Most customers do not buy on their first visit to a merchant's website. Surprise, surprise! For this reason, it is vital that the merchant retain cookies on their website, which is used to ensure that you get credit when the customer returns and buys at a later date. Check out how long the cookies last. The longer time frame the cookies lasts; the better the chance of getting paid!

Does The Merchant Pay On Subsequent Sales?: Some merchants will only pay commission on sales that come through customers visiting their site via a direct link from your site. They pay you nothing for any subsequent purchases that the customer makes if they visit the merchants site directly. It is important that you get paid no matter what route the customer returns by if you are to build a sustainable business.

What Promotional Resources Does The Merchant Offer?: Especially for marketers on a tight budget, look at the type and quality of the promotional material that the merchant provides. Do they provide articles or content that you can use to promote on your site or free guides, special offers or samples? If the promotional resources are good it is likely that the merchant will provide good support for their affiliates as well.

Armed with these basic areas of focus, you should be successful in identifying merchants ideally suited "to meet your needs", not the other way around!

Stephen Wright is President & CEO of InternetMarketingUSA.com
Looking for Internet Marketing Ideas, Tips, and Solutions?
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Finding A Home Business That’s Right For You

2006-02-16T04:31:00.000-08:00

Copyright © 2006 Stephen Wright

Making a bazillion dollars on the internet. It’s as easy as doing a few Google searches, getting your own website and you are up and running. The only real issue is how to find the time in your leisure activities to make it to the bank to cash all the checks! Yeah, right. Stop dreaming, it just doesn’t happen that way. In fact according to statistics, more internet marketers end up “in the hole” after investing significant resources (time and money) only to give up in dismay and disappointment. But why, what went wrong?

More times than not, many of these efforts fail before they even get off the ground. This most commonly is caused by a failure to establish a solid foundation with which to build upon in your efforts. How does on do that? Simple, start out be a careful and thoughtful evaluation of oneself. What are you good at? What do you like doing, for fun, business, or pleasure? It is really remarkable the amount of successful web-owners and marketers who are successful in doing something they really love or are good at. Some call it finding our “forte”. The “trick” then becomes finding “your niche” and then structuring your efforts and resources with your internet business around those interests.

This then enormously helps the next aspect which is to learn everything about your product, inside and out. Becoming a “guru” of your given niche ensures you set yourself apart from the crowd, makes you and your products, your advice and opinions – desirable and sought after by others. Even beyond the “snake oil salesmen” who could sale anything, gaining this level of expertise propels us along the way to financial freedom.

Beyond our words, people will be able to tell if you believe in your product or not. So if you are looking at a network marketing company, try being their customer for a couple of months before you join the business. Once you try the product or try the service then you will know how you feel about it. This first hand perspective of your ability to understand the product becomes an invaluable resource in helping you deal with customer issues as well as better prepared to address sales/marketing strategies.

Now that you have selected a business that amplifies your strengths and a product or service you can believe in you have to determine resources and funding for your investment. Remember that most home businesses take months before you begin seeing profits. Therefore, establishing and carefully following a strict budget is vital.

No matter how enticing and beneficial a promotional opportunity/program may seem – the reality is you have to pass on those items that are not within your budget.

OK now you have your business, our product, and your budget now you are ready to start your business. Just remember that it is a business and should be treated as such. For some, running a home based business can be more difficult than running a traditional business. Be very careful about all the many distractions; kids, TV, the couch, etc.

To begin a business from home is a serious commitment of time and money. You must keep this perspective in mind and keep it running as a business. Hobbies are hobbies, business is business! If you do not take it seriously you will just be wasting money and wasting time and since how most people start up home based businesses to have more time and more money you would be defeating the purpose. Whenever possible, try to make yourself a home office area, set aside for the disruptions and distractions whenever possible.

You have your business up and running, the website looks great, the products are hot and ready to go. But where are all the people? You can not forget about the marketing and advertising necessary to bring traffic “in the doors”. Whether it is a traditional brick and mortar building or an internet storefront, this reality is one that we all have to embrace, understand and overcome.

The good part is; there are many mediums with which to “diversify” our advertising efforts. These included newspaper ads, flyers for local areas, mailing lists, pay-per-click methods, and many others. More than any other single area, marketing is the one place where budgeting is a must. The amount of funds for marketing can go from a few dollars, to half the national debt. Sticking to a strict budget in this area is critical for your financial well being! Best advise - diversify your efforts, do not put all your advertising dollars in one medium. This technique will pay off in the long run.

There you have it. These are the “basics” to finding a home business that is suited to your uniqueness, with a greater chance at being successful.

About the author:

Stephen Wright is President & CEO of InternetMarketingUSA.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

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Spyware – What Is It? Why Should You Care?

2006-02-04T20:50:00.000-08:00

Copyright © Stephen Wright

Not many disagree that the expansion of the internet and technology related to advances with the various aspects of interacting on the internet continues to accelerate at a dizzying pace. As with most advances, with the good side, also comes a not so good – dark side. More than ever, the criminal element continues to make great strides in finding ways to perpetrate mischief, mayhem, and mal-intended scams.

One of the latest growing ways criminals have employed to profit at the expense of unsuspecting internet users is the spread of spyware viruses. Spyware and adware quickly are becoming all too prevalent for anyone. It has become vitally important that everyone take precautions to protect themselves from the malicious effects through the use of virus protection software.

Spyware: What Is It?

By definition, a spyware virus includes a wide variety of virus, some of which are the good kind; some are relatively harmless in nature. For example some spyware programs are “documenters, or scribes” if you will. Their primary purpose is to keep a record of basic information on users’ activities. This can include such things as what websites and other actions you have taken over a period of time. This allows the program to target your IP address with advertisements (many of which are popups) that are related to the theme of the sites you frequent. Giving you what you want, based on where you visit on the internet is the general method for this type of spyware. Again, being a nuisance is the primary offense of this type of virus.

Spyware: Why Should I Care?

Spyware’s “evil cousin” is not so virtuous and clearly much more harmful. These types seek to target financial related information (all personal and private information of course), using the information for criminal purposes. Identity theft is the more common example of this type of spyware virus. The sheer number of attacks, severity of the attacks is growing at alarming rates.

And just when we thought identity theft was bad enough, another type of spyware virus is growing with even more damaging effects. These are essentially key logger programs. This type of spyware is designed to capture highly sensitive data (account numbers and passwords to online banking, financial records, etc.) by recording actual keystrokes by a user on the keyboard. This data is collected and reported back to the author – who in turn uses the information or gives the information to others to undertake criminal actions to steal all they can using this information.

What Can I Do?

By far, the best protection one can use against these kinds of spyware viruses is to obtain (and maintain) a reputable anti virus software program, combined with a good anti spyware program and spyware removal tool. More and more anti virus programs are incorporating spyware detection and removal into their products. However, many still feel that to be 100% safe, it is best to install several different products at once. Of course the best way to keep those spyware viruses off your computer is to run your anti virus software and spyware removal programs: 1) with the option of “real time coverage” whenever possible, and 2) run on a daily basis. Each program will then report back on problems it has found giving users the option of how to handle anything found.

It does not take much thought when you hear the horror stories of unsuspecting internet users who have “lost everything” because of the effects of spyware in its various forms to realize you must be proactive. To ignore the warnings of internet security experts and reports of the damage caused by spyware is truly a formula for disaster. Don’t let yourself be the next victim.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)

Selecting Google Adsense Keywords – Simple and Easy

2006-01-29T20:09:00.000-08:00

Copyright © Stephen Wright

Getting on the bandwagon for profits and increasing your website traffic in the balance might sound like an easy task, but in reality very few marketers are able to be successful on their own without some advice, guidance and shortcuts. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

On the opposite spectrums of Adsense are huge possible profits and low competition keywords for your ads – to substantial expenses and lost revenues, simply from not having up front information to utilize. Adsense for many is an expense and painful lesson in “what not to do”. However, InternetMarketingUSA offers a handful of straightforward approaches, designed to provide you with a easily followed roadmap of ideas to get you going on the right path.

Background Research – Worth Its Weight in Gold: Absolutely critical in developing an Adsense campaign is to research some keywords for your niche that have a high CPC (Cost Per Click) value. A handy tool available for free to accomplish this is to use Google Adwords keyword tool or another tool that will give you a multitude of keyword lists designed specifically for your niche market. To simplify keeping up with these later, you should consider saving the keywords into a program or application (I find Microsoft Excel spreadsheets to be excellent for this purpose. However; a basic word processing document will functionally work also). This makes it easy to copy and paste the keywords into Google's Traffic Estimator in your Adwords account. The estimator will give you the approximate clicks per day and the average cost per click (CPC) for each keyword. With this information, it is then easy enough to copy/paste this information back to your spreadsheet file for later reference.

Determine your Maximum Earning Per Click: To determine your maximum EPC, multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd - 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Determine Desired CPC – Based on Individual Strategy (and budget) Use any one of many tools available on the internet for helping to estimate the 1st - 8th position CPC values. These tools will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Test Google for Position Location Now that the ads have been established it is time to check your exact position in the search engines. To determine which Adsense ads occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense ads are generated in the search results and in which order they are. A second method for this determination is to use the Adwords Accelerator tool itself. It has a feature whereby Adwords ads are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used "Adwords for Content" in his advertising, these ads will be the Adsense ads someone else is displaying on their website.

Compare Initial Results
Compare the ads you found in the previous step to the results of using a keyword check function tool (available on the internet). If the advertisers you find by doing this closely match those you found above, you will more than likely have a profitable keyword.

If the advertisers are not he same, then the advertiser is possibly not using the "Adwords for Content" mode of advertising in his campaigns. This means that the keyword may not be the basis for the Adsense ads and may not be profitable.

Determining Your Profits and Determine Cost Per Click Data for Enhancements
If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense ads that scored well from the prior evaluation. Then, use lower cost per click keywords in your Adwords ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your Adwords word will be your profit.

Combine these techniques with your search engine optimization techniques will go a long way towards ensuring you get traffic to the website. Once there, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results, greatest amount of traffic, increased revenues and minimal expense.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)

Learning to Think Like a Customer: Selling Tips for Success

2006-01-14T19:57:00.000-08:00

Copyright © 2006 Stephen Wright

One of the most common mistakes marketers make is advertising and marketing based on personal opinions and perceptions. Unsuccessful ones tend to think this way, not only about the product being sold, but also regarding how potential customers will act and react to our advertising approach. This then begs the obvious question (which isn’t so obvious)—why do customers buy in the first place. What is their motivation, purpose in buying? What do they need the product/service for? What needs are they satisfying in buying the products in the first place? Seems like simple and basic questions, right? Not really, when you dig deeper under the surface. The better we understand and appropriately respond to these questions, the more sales, revenue and success we will have.

Fact number one: potential customers buy for personal reasons (theirs), not ours. They could care less about our company, glitzy website, or how long the list of product features so skillfully displayed. They only care about the oldest motivation in the book – WII-FM (what’s in it for ME!). They want the benefit, the impact, the improvement, the comfort, or the security it will deliver, period.

Most small (and large for that matter) business marketing fails to address these crucial customer needs directly. All too often the focus is mistakenly on the greatness of the product or service, and not on what is important (to the customer that is). Marketers are often their own worst enemy. Frequently, they are not communicating on the buyer's level of motivation. They are too busy figuring out how to "sell" the product than finding out the reasons the customer "buys" in the first place.

The problem comes down to the marketing strategy that is employed. Are you pushing the product or are you pulling the customer through the marketing process?

The distinction becomes very important and critical to success. Since buyers only care about their needs and take action for their personal reasons, why should they pay attention to why you think your product is so great?

When you push products, you are essentially telling the customer that they should buy from you because of your reasons. With this egocentric approach you often run into a stone wall of objections and delays. Pushing the product forces them out of their comfort zone and places unnecessary pressure on their decision making process. A relentless assault of closing techniques pushes them away from a purchase decision on “their terms”.

Pulling a potential customer through the purchase process is much more effective. When you pull you are leading them to the purchase like leading a horse to water. You gently guide them through your features and benefits and come to a decision on their terms. If they resist you have not educated them enough with information to motivate them or you haven't addressed their objections sufficiently.

The potential customer will only make a decision when they are comfortably satisfied your offer has met all of their purchase criteria. As a seller, you must pull them through the process and always let them stay within the limits of their comfort zone. It's by staying within these boundaries that trust is established and a long term relationship is built with the customer.

Also remember that the purchasing process is completely rooted in the perceptions of the buyer. They have ultimate control over the process, not you. Your job as a marketer is to develop all your communications to make them comfortable and lead them to the best outcome...purchasing your product or service.

Always be aware of which method you are using - push or pull - and adopt it to the potential customer’s personal reasons for purchasing and you will enjoy continuous success.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: Get Docomology Now

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)

Maximizing Keyword Matching for Seach Engines

2006-01-14T19:52:00.000-08:00

Copyright © 2006 Stephen Wright

If you are like most internet marketing entrepreneurs these days, you are taking full advantage of advertising with the major search engines to increase the amount of traffic coming to your site. After all, even if you have the greatest product around, the best website layout and design going - if you don’t have traffic coming to your site--it’s “just a pretty site”. Getting traffic to your site has to be a high priority to be successful on the internet. Advertising campaigns on the major search engines is a major strategy and technique of getting that traffic to your site.

So one you’ve made that decision, you are quickly faced with the next challenge. It simply not as easy as it might sound. Sure, if you have the money, you can immediately get millions of hits coming to your site. Getting targeted traffic quickly becomes your next big challenge. After all, the secret to this type of advertising is reducing your cost-per-click (CPC) and maximizing (increasing) your overall return-on-investment (ROI).

The best technique to achieve this is proper application of “keyword matching” options. There are four different methods of making sure your ad campaign is targeted to your intended audience and potential clients. These are: broad match, phrase match, exact match, and negative keyword matching. A general description of each is as follows:

Broad Match: As a starting place, broach matching is the default option for most of the search engines (such as Google, Yahoo, etc). When you include a general keyword or keyword phrase in your keyword list your ads will appear and return several variations of the search term. For example if a user’s query contained baseball cap, the ads would return the words baseball and cap, in any order, and possibly other terms. The ads will also automatically show up for expanded matches (including plural variations of the terms). Because broad matches are sometimes less targeted than exact or phrase matches, you should create keyword phrases containing at least two descriptive words each. You can also try the keyword tool and the other three matching options to further refine your targeting. Finally, keep in mind that other advertisers may have bid for the same broad-matched keyword combinations that trigger your ads, increasing your actual CPC amounts. Using exact, phrase, or negative matches can help you keep your costs low. Phrase Match - If you enter your keyword in quotation marks, as in "baseball cap," your ad will appear when a user searches on the phrase baseball cap, in this order, and possibly with other terms in the query. For example, your ad will appear for the query fitted baseball cap but not for caps for baseball. Phrase matching is more targeted than broad matching, but slightly more flexible than exact matching. To ensure your ads are as targeted as they can be, you may want to include at least two descriptive words in your keyword phrases.

Exact Match - If you surround your keywords in brackets-such as [baseball cap]-your ads will appear when users search for the specific phrase baseball cap, in this order, and without any other terms in the query. For example, your ad won't show for the query fitted baseball cap. Exact matching is the most targeted option. Although you won't receive as many impressions with exact matching, you'll likely enjoy the most clicks, because users searching for terms in this manner typically want precisely what your business has to offer.

Negative Keyword - If your keyword is baseball cap and you add the negative keyword -fitted, your ad will not appear when a user searches on fitted baseball cap. You can apply this option for a keyword at both the Ad Group and campaign level.

And if you think about it - it is a “win/win” situation for you and the potential clients who are not being taken by the search engines to sites that are unrelated to what they were searching for in the first place. Since you gain no benefit from paying for clicks by internet searchers that are not interested in your products/services ---it becomes an ideal situation for both you and your potential clients. Being aware of and properly applying these simple techniques will ensure that you get the greatest bang for your advertising buck, while increasing your “targeted” traffic.

To learn more about the benefits of keyword matching options, look for the frequently asked question section of the search engine application you are using.

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Stephen Wright is President & CEO of InternetMarketingUSA.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: Get Docomology Now

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)

Give Me a One,Two,Three, and a Forum - Online Forum Etiquette

2006-01-01T21:49:00.000-08:00

Give Me a One,Two,Three, and a Forum - Online Forum Etiquette
Copyright © 2006 Stephen Wright

It seems that every other article or guru tip you read extolls the benefit of one program or another as the absolute best way to enhance your internet marketing business. In reality, there are many ways to boost your business online - writing articles, search engine optimization, acquiring incoming links - the list goes on and on. But what about online forums? Are they really worth the investment of your time, effort and energies?

The answer really is quite simple, YES! If you are looking for effectiveness, looking for ways to enhance your web presence in a significant way, without spending a fortune--then forums are the ticket!

One of the best ways which is often overlooked is to find forums relating to your line of business and join as many as reasonabily possible. Being a frequent participant on forums can increase links back to your website, increase your chances of being seen as an expert, increase your mailing list, sell more of your product, get new affiliates to sign up, make you new friends - and the benefits get extensive.

However, there are some things to think about before you get started in a forum. Your purpose is primarily to establish yourself as a knowledgable person (even a guru of sorts). You do this through a careful etiquette and approach. Here are a few helpful hints of good forum etiquette:

Things to Help Your Business (These are the GOOD Ones!):

1. Research each forum before you join. Make sure it's relevant to your business and see if the participants are in your target market. Look at how much traffic the forum gets. How busy is it? There’s no point in joining a dead forum with very few posts.

2. Check the forum rules before you post. Some forums will allow you to post adverts for your business while others will object. Check if you are allowed to add a signature at the end of your posts - adding a small biography with a web link to your business is a great way to increase incoming links to your site and to get more traffic.

3. Be polite and treat everyone the way you would like to be treated. Even though you don't meet people face to face you will build up some great relationships if you take the time to give good answers to questions, to be helpful and to respect other people's opinions. And every post you answer adds to your reputation. Use your posts to give genuine, useful advice, not just to plug your business and you'll soon be looked on as an expert.

4. Don't be afraid to ask for advice - no-one knows everything and sometimes you will need help.

5. To make the most of your time on the forums, allow yourself only a certain amount of time each day.

6. Read only the posts that are relevant and that interest you and post answers quickly before moving on. It's very easy to spend the whole day on forums and not get anything else done.

Things that will Hurt Your Business (These are the BAD Ones!):

1. Never, ever use a post to blatantly advertise your business, particularly if the forum rules don't allow it. Nothing will damage your reputation faster than spamming a forum.

2. Don't go through the list of forum members, collect email addresses and send them unsolicited mail. At best you'll be banned from the forum and at worst the owners might report you to your ISP.

3. Don't ever get involved in a flame war (this is when a heated conversation on a forum boils over and degenerates into nothing but an exchange of personal insults). It might be really satisfying to say what you think about someone, especially if they've been getting on your nerves, but just imagine what other people will think of you if you do.

In conclusion, treat people online like you treat people in real life. Think of it as a networking event that's taking place on your computer and don't forget that other posts on the forums are made by real people with real feelings. You already know how to make friends and new contacts face to face. Apply what you already know to online networking and you could be enjoying great success with a global audience. Before you know it, you will have gain a tremendous amount of information, knowledge, networking contacts, friendships, and potential business venture partners for the future. You will be amazed at how extensive the list of benefits for forum exchange can be.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)

Off-Line Marketing - The Secret to Getting More Customers

2005-12-25T20:23:00.000-08:00

Copyright © 2005 Stephen Wright

It's an on going saga. How can business owners locate potential customers who are willing to buy your programs and products? What are the techniques that work effectively in making this happen? How to attract more customers willing spend more money and bring more profits and revenues in?

A perfectly reasonable question unless you are in business only to give away your programs, products, or services. As a general rule, most business owners are not in business just to provide charity and they need some way to attract more customers who will spend more money.

The official name for attracting customers in this manner is customer acquisition. Buying office furniture, designing business cards, applying for licenses, purchasing computer systems -- none of these counts more in a business than customer acquisition. To make a profit and stay in business, every business owner needs a reliable way to get more customers in the door, who are willing to spend money on what you have to offer.

Hands down, the very best way to acquire more customers is through a direct response marketing system for off-line marketing with the capability of carefully tracking and accounting for the source of the traffic. This simply means that whatever method a business owner chooses to seek out new customers should have a built-in way of tracking response so the owner knows where the customer came from.

You must tell your potential customers where they can find you AND give them a compelling reason for doing business with you. This actually is the secret behind all marketing. All marketing practices can be boiled down to this one thought. Tell your potential customers where they can find you and why they should do business with you. It sounds so simple when you think about it, but this is one of the major stumbling blocks to a successful business. The owner thinks potential customers will spend time and energy searching out a company to do business with. Wrong!

Most potential customers will shop only at places they already know. Stop and really think about this for a minute. Most potential customers will only shop at places they already know -- AND they need a good reason to do business with you. If they do not know how to find you, they will not be coming to buy from you. You must find a way to tell potential customers where your business can be found.

To accomplish this is easy, if you follow a few basic steps. Following is a sampling of the possibilities that can be used for this purpose:

1. Distribute a press release detailing the latest breakthrough in your business field, available only at your place of business. AND include a special telephone number for customers to call for more information.

2. Place an add in your local yellow pages publication. It doesn't have to be huge, elobrate, or expensive. Something modest, but consistenly run will do. Readers become comfortable with ads they have seen before. After your ad runs a feww times, you will be surprised how many people begin to feel they can trust giving your ad a try. Additionaly, it can be quite an added attraction to couple your local ad with such things as special discount offers in the ad.

3. Send everyone in your zip code a postcard announcing a sale at your place of business. AND have them bring in the postcard to receive the discounted price.

4. Become the local expert in your business field by being interviewed on the radio. AND include a special phone number for customers to call during the broadcast to get more information.

5. Give a speech at the Chamber of Commerce. AND hand out problem solving brochures with your address, phone number and a special code number for customers to use to get a discount.

Many business owners regard marketing only as a necessary evil. They would rather concentrate on their core business activities. But when they use these simple methods to harness the powerful secret to getting more customers, they can eliminate the pain of marketing. Then their businesses will be truly successful in bringing in more customers, more money and more profits.

Stephen Wright is President & CEO of InternetMarketingUSA.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)

Blogging – A Critical Part of Your Web Business Strategy

2005-12-12T19:55:00.000-08:00

Copyright © 2005 Stephen Wright

The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers – existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency.

Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.

So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a popular blog website. One example is called blogger.com.

However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.

Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read

RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails. After a small amount of basic research and reading, you will quickly see, there are numerous advantages to Blogs and RSS Feeds. One of the biggest reasons is that search engines love them. This is because blogs provide fresh and new content - precisely the thing that searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. What this means to internet marketers is that if you don't have a blog for your business, you are potentially reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.

For all the reasons mentioned above (and many, many more), blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. All the marketing research you can find will tell you that regular contact with your customers is a vital component in retaining existing clients, as well as gaining new business. Don’t put it off any longer; it is time to get your blog going---today!

Phishing Kicked Up a Notch--The IRS Scam

2005-12-09T20:59:00.000-08:00

I keep reading countless articles and forum posts about various scams. Scammers are cooking up a growing number of so-called phishing schemes, using e-mails that look like they are from reputable sources to cull personal data needed to steal your hard-earned money. Scam artists are so much in hot pursuit of your identity that using popular targets like eBay and PayPal is only the tip of the iceberg.

I heard about a new one that really seems to be just starting up and is predicted to escalate dramatically; the closer we get to the official tax filing season. The scam involves e-mails promising income-tax refunds. The message directs recipients to a scam site where they are asked for private and personal details such as credit-card and Social Security numbers.

What makes this hoax especially effective is that it used a legitimate government site, GovBenefits.gov, to direct would-be victims to its own page. The government quickly caught wind of the hoax and on Dec. 1 fixed the loophole that enabled phishers to use its site as a conduit.

As the online shopping season kicks into full gear, you're probably spending plenty of time wielding your credit card while on the Net. And with tax-preparation time just around the corner, refund-related frauds could reappear.

How does the tax-refund scheme work?
Recipients get an e-mail from tax-refunds@irs.gov that appears to promise a tax refund and asks users to click on a GovBenefits.gov URL, described as the place to go for accessing tax returns. But when victims copy and paste that link into their Web browsers, GovBenefits.gov directs them instead to a criminal Web site that has a fake IRS form asking for personal information.

Here is some information I obtained from the GovBenefits site about what to do, what you should look out for:

What should I do if I receive one of these e-mails?
You can file a complaint with the Federal Trade Commission, which maintains a database of identity theft cases used by law enforcement agencies for investigations. If you go to the FTC's identity theft site, you can find a link to a complaint input form that's secured with encryption.

Skittish about links? Then call the FTC's Identity Theft Hotline, toll-free: 877 ID-THEFT (438-4338) or write the Identity Theft Clearinghouse, Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, D.C. 20580.

Phishing is one of many ways that thieves can gather information used to steal identity. The Anti-Phishing Working Group received 15,820 unique reports in October, compared with only 6,957 the same month last year. The industry association discovered 4,210 phishing sites in October, an explosion from 1,142 a year earlier.

And, of course, be leery of any e-mail that requests account information, Social Security numbers, or passwords. Banks and other legitimate establishments won't ask for these details through e-mail.

Let's be careful out there!!

Stephen Wright is President & CEO of InternetMarketing.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

(Source: Business Week Magazine (12-05-05), GovBenefits.gov, and FTC.gov)

Writing Emails With A Purpose

2005-11-26T21:34:00.000-08:00

Copyright © 2005 Stephen Wright

How many times have you seen it? You open your inbox just to see another long, seemingly endless list of emails. You cautiously open each one, giving “some” of them 10-20 seconds of a quick scan. If something captures your interest, you read on. If not, it’s a quick click (delete key) and you move on.

If this is your pattern, you are not alone. This scenario is repeated by thousands, if not millions of internet users each and every day. Knowing this pattern makes the job of internet marketers even more difficult. Our ability to cultivate and retain any significant numbers in a downline is directly determined by our ability to maximize these precious few seconds of reading time. Have you got what it takes to write an email and get the replies flying in?

Most of us send out emails almost every day. We do it all too often with out carefully thinking about it. As a result these emails are often written and sent out less than perfect and fail to produce the desired result.

The purpose of sending out mass email is usually intended to attract visitors to view a website rather than make a sale, therefore it is important to take your time and define your aim precisely before writing the email.

Keep it simple and brief; avoid using long or technical words as some people may not understand them. Do not use three words where one will suffice. If the email is long and full of waffle boredom will set in and without a doubt it is likely to be deleted before reaching the end of it.

The opening paragraph is vital. If it does not click with the reader right away you have wasted your time sending it. It's true that even the best writers spend time editing and rewriting their articles and emails.

Start with an eye catching headline. It might be a question or statement. You must grab their attention right away. Make sure to look at it from your readers point of view, is it forceful enough or exciting to make you want to read on and discover the end result?

Headlines hook prospects and lead them to the next line. There you start to build their interest to ensure they read the next sentence... and each subsequent one. You might even find it is worth offering a free gift or a monthly newsletter that would help their business. There are plenty of free e-books on the web that you can give away.

If the intention of your email is to make a sale then offer a guarantee or a full refund this should dispel any fears they may have.

A cheeky way to test out your email is to send it to a couple of friends who are interested in business, add a message at the end of it and ask them to email you. If you don't receive a reply, take it as a sign that perhaps your email was discarded before they made it far enough down the message, to get your message. When this happens it is a good idea to edit your email and remove any unneeded text before sending back out to your master list.

The exact techniques and methods you use will vary depending on personal preferences, product differences, market circumstances, etc. However, the basic approach is to make sure you give it some advance preparation and work, before sending them out. You will be pleasantly amazed at the difference it makes.

About The Author:
Stephen Wright is President & CEO of InternetMarketing.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

Getting The Most From Your Advertising Dollars

2005-11-18T16:20:00.000-08:00

Copyright © 2005 Stephen Wright

You now have that website up and running. You have a great product. You are all set to start taking orders and making those trips to the bank to make deposits! And then you wait, and wait, and wait some more! Unless someone can find your site, you will have a very long wait! That is where the value and benefit of advertising comes in. Advertising is what brings potential customers into your "virtual business door". As a business owner, every dollar you spend is a dollar right out of your pocket. This affects your profit margin and revenues. This can be especially difficult if it comes at a time when you're trying to grow your business. If you're going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need.

That old saying that it "takes money to make money" has never been truer than when it comes to promoting your business. And when it comes to spending money on advertising, how do you make sure that your advertising is working hard enough, without spending a fortune that consumes all your profits or even worse money that far exceeds your business revenues?

Thanks to the Internet, you've got lots of options for finding cost-effective advertising that does what it's supposed to -- bring targeted customers who are hungry for what you're selling, right to your door. But don't forget about cost-effective offline methods as well. Here are a few ideas to help you get started:

Always make sure you focus your advertising dollars on your target market. The tighter your niche, the better your chances of finding the customers who are looking for exactly what you've got to sell! So rather than going wide, and trying to sell to everyone, narrow your focus, and then, if possible, narrow it some more! Figure out who your "ideal" customer is, and then create an advertising campaign for them. Once you know who you're selling to, look for media that targets that demographic. Depending on your product or service, think community and neighborhood newspapers, high school sponsor advertising, chamber of commerce directories, etc.

If your ideal customers aren't defined by a specific geographic location, look at regional or specific demographic publications. Perhaps a regional paper runs an annual issue that focuses on an issue or activity that reaches your target market. Use local cable television to broadcast your ads only in certain markets. You'll get cheaper rates and a more focused demographic.

Always ask for a discounted rate. (Many publications offer an "agency" discount of up to 15 percent. If you are acting as your own in-house advertising agency, you might qualify for the special rate. Sure, you might be turned down more often than not, but make it a habit to ask. It will be worth it every time it works for you.

Some monthly magazines offer discounts for multi-ads placed over a 3, 6 or 12 month time period. Most publications have a different rate schedule for different types of advertisers -- so depending on your product or service, you could qualify. And if not, sometimes just asking for the discount will give it to you.

Buy leftover space or airtime. This is advertising that the publication, radio or television station hasn't filled by their usual deadline. Of course you'll have to take the spots that are available, but again, depending on your business and the product or service you're selling, that inconvenience could still be worth the discount and the exposure you'll receive.

Use classified ads. They're not just for employment offers any more. You'll find classified ads in magazines and newspapers. Before writing your ad, go to your local library, and look through the back issues of the magazine or newspaper that you're considering. Look at the ads that catch your eye, or that are repeated month after month. Those ads wouldn't be in there each month, if they weren't making the advertiser money. Use those ads as springboards for ideas when you're ready to start writing your own classifieds.

Test your ads. Start out with the cheaper publications, so you can find out what's working and what's not. Play with them, and tweak them. Once you've got an ad that works, keep using it. You can run it more than once, or in more than one publication at a time. When it quits bringing in customers, or you start noticing a drop in effectiveness, then it's time to change it.

Do you own a retail business? If so, check into co-op advertising funds that may be offered by your vendors. Co-op programs provide joint advertising for your and your vendor, and you'll get a portion of the cost of the ad reimbursed because the ad mentions the vendor. (Note: most Co-op programs have strict guidelines, so check with your vendors and make sure you're following the rules).

Barter for goods and services. This can be especially effective with radio stations and local papers. See if you can provide your products or services in trade for the cost of advertising. (Also called "trade" or "In-kind" ads, the radio station or publication gives you the ad in exchange for products or services of equal value, and then uses those products or services as part of a promotion or contest for their listeners or readers). This can also be a great way to get additional free publicity, so if you decide to try this method, get creative and think outside the box!

Don't forget or be afraid to recycle the good ads in other advertising medium. If you've got an ad that's especially effective, looks great (or more importantly that is profitable), by all means reuse it in a circular, brochure, handout, flyer or direct mail piece. Use the graphics on your Webpages if available.

In summary, your goal should be to find a balanced mix of online and offline advertising. This will go a long way towards getting the greatest bang for your advertising buck! With a little creativity you will be maximizing your profits while minimizing your expenses.

About The Author:
Stephen Wright is President & CEO of InternetMarketing.com
Get everything you need to make money online in "Dotcomology: The Science of Making Money Online". Includes Over 30 Time-Saving, Profit-Producing, Influence-Expanding Tools And Software Programs Absolutely Free at: http://www.InternetMarketingUSA.com/dotcomology.html

2005-11-14T12:17:00.000-08:00

Do you have what it takes to be an e-entrepreneur?
Copyright © Stone Evans, The Home Biz Guy
Author of "Dotcomology - The Science of Making Money Online"

These days, it seems like everyone wants to work
from home and make money on the Internet. But
before you even turn on your computer, the first
question you have to ask yourself is whether
you’re cut out for this kind of work.

The fact is, building a home-based business isn’t
for everyone. Some people like the commute. They
really do enjoy having a boss who tells them what
to do, and they like the routine of working
nine-to-five for an ordinary salary that can
barely pay the mortgage. Personally, I think
they’re nuts.

More reasonably, there are people who are
concerned about the risk of starting up their own
business. They’re not sure it’s worth the
investment of time and money, and they’re scared
of the responsibility that comes with running
their own company. They wonder if there is
another way to escape the rat race.

I’m sure there is. You could win the lottery or
wait for your Aunt Sue to keel over and leave you
her condo. Or maybe you could sit down with a pen
and paper and draw the blueprint for "The Next
Big Thing". Anything can happen... Right?

For me, what happened was creating a successful,
self-running Internet marketing system. It didn’t
happen without effort. It didn’t happen without
at least some initial investment of both time and
money and, of course, it doesn’t happen now
without me making sure that the taxes are filed
and the paperwork is done. But it happened.

I’m my own boss. I work from home according to my
own schedule and I get to pocket all the cash my
business makes. If you’re prepared to give an
e-business the time, the work and the money it
needs to get started and get growing, it can
happen for you too.

Article excerpted from "Dotcomology":
Don't Pay A Dime For Any Ebook, Marketing
Course, Software Program Or Anything Else Until
You've Read This Groundbreaking Document...
Click Here to Discover "Dotcomology" Now!

Designing Websites with Sales In Mind

2005-11-09T12:22:00.000-08:00

Copyright © 2005 Stephen Wright
One of the very first decisions we make as internet marketers involves the critical choices in designing websites. We each have differing opinions and viewpoints of just what our site should look like. More often than not, these decisions are based on personal opinions or selections limited to the templates of the respective applications utilized for building the site. But there has to be more to this than personal preference - with no real basis for the logic and methodology that should go into making the decisions!

What about this logic ---beyond the appearance - lets also look at the "sales" potential of one design versus another. Think about it, why do some websites sell better than anothers? Do you need a marketing degree to create a website? Does design have much impact on sales?

You may not realize this but many of the successful internet marketing businesses already figured out that design, or layout of the website should be as much of a marketing decision as the ad copy. Why is that?

Web designers (and individuals with software apps) can do some amazing things with graphics and colors. You will also have a much more professional looking site when an expert applies his or her handiwork. However, it is critically important to understand some of the key elements that smart marketers make certain appear (or NOT appear) on highly profitable sites. After all, having a "pretty" site does you no good if you are not getting traffic or revenue from sales. Being aware of these will enable you (or your selected designer) to keep in mind this balance between marketing and design. The three key elements are color, graphics, and layout.

COLOR: Designs with a dramatic color can make compelling choices for setting a mood. But reading on a computer screen demands as much contrast as possible, otherwise the reader will develop vision fatigue. You do not want to irritate or tire your visitors in any way or they may leave, so be certain that the main body of your website copy is black writing on a white background - or as close to that ideal as possible.

Colors also change appearance on different monitors, so what looks cool and calm on one monitor may be bright and glaring on another. Simple works.

GRAPHICS: Striking, bold graphics can be a real eye-catcher for visitors. Still, successful internet marketers are pretty much unanimous in stating that you should avoid flash graphics as much as possible. Again, they tend to tire visitors eyes or create a distraction from the written copy. Even if they are initially impressed by the work it may subconsciously annoy them. Simplicity is again the best way to go.

LAYOUT: The first 'fold' of your site is similar to opening a tractional paper letter. If you remove a letter from an envelope that is folded in three, you will obviously view the top 'fold' first.

This fold is what individuals will see without scrolling down the page. It is CRUCIAL that important elements like descriptive headlines, your contact number, newsletter subscription form etc. all show in the first fold. Do NOT place banners here unless they are the main element of your business as you will be giving prime space to other websites and your customer (which you fought hard to get in the first place) will be gone just as quickly.

These are just some of the important elements you should be aware of when designing your site. This "balance" will greatly increase your sales potential - once you incorporate this into your design criteria. With both design and "sales-ability" used as the foundation for the website in the initial design phases you will reap the financial benefits for years and years.

--------------------------------------------------------------------------------
Stephen Wright is President & CEO of InternetMarketing.com
We personally build a Money Making Website Just For You - 100%
Ready To Take Orders And Pull In Massive Residual Profits! Get
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The Importance of Blogging/RSS to Your Home Business

2005-10-27T19:15:00.000-07:00

(The Importance of Blogging/RSS to Your Home Business) Copyright © Stephen Wright President/CEO - Internet Marketing USA http://www.InternetMarketingUSA.com

In the 'good old days' (which now was only about three years ago!!) you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis.

Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers.

Plus you don't have to email them and they can get your latest news without having to visit your web site. All this without the normal or typical cost of autoresponders and expensive email programs. So how does this all work?

A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a website called blogger.com.

However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple. Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.

Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.

As you can see, there are several advantages to Blogs and RSS Feeds. But it doesn't stop there. Search engines love them. All the big search engines (such as Google) are including RSS/Blog content as bonus items in their scoring formulas these days. That's because blogs provide fresh and new content - precisely what searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. This means if you don't have a blog for your business, you are seriously reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.

So, blogging (and RSS feed) is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging I say!

Home Based Business - Organize for Success

2005-10-20T13:46:00.000-07:00

(Home Based Business - Organize for Success)
Copyright © Stephen Wright
President/CEO - Internet Marketing USA
http://www.InternetMarketingUSA.com

Running your own home based internet business is a piece of cake. Right? Well maybe, maybe not. It certainly can be. However, all too often the exact opposite is closer to the reality for many eager home based business owners.

You've probably heard how easy it is to rake in tens of thousands of dollars practically over night, and how you can have all kinds of "free time" and extra cash for traveling and shopping at your favorite store...

Just throw up a web site, add a few affiliate links, post to some forums and presto - you're in the money!

But the reality is this. If you want to succeed in your own home based internet business, whether it's affiliate marketing or selling your own products, you will have to work at making it successful. You have to make it your job to succeed. You must treat it as your job, not as your hobby. That means developing and maintaining committed to the task.

It's great to think that with just a few easy strokes you'll be running on auto-pilot, bringing in loads of cash and then on to the next venture. But without some simple planning and consistent effort you're setting yourself up for failure.

To aide you in this effort, here are a few tips to help you develop good habits for achieving your goals:

STAY ORGANIZED:

Set up folders in your email program:

You should set up a folder for each contact and keep important correspondence while deleting what you don't need. If you belong to membership sites that require passwords, keep the "welcome" letters where you can find them.

Set up folders on your desktop.

If you download a lot of software, ebooks or PDF books from specific individuals simply name a folder on your desktop after the author or site owner. Then when you download something you can place it in their folder.

Make your own HTML home page.

For quick and easy access to all your important sites make up an HTML page with hyperlinks to your most frequently used sites along with a brief explanation of each site. Keep it on your desktop for easy access.

While it is possible at some point to eventually catch up on being organized this way, starting out that way and keeping it organized will save you hours and hours of searching, frustration, and missed opportunities.

STAY FOCUSED:

Set aside a specific time for working on your internet activities.

It could be from 7pm-9pm every day or whatever time's good for you. During this time try everything possible to not get distracted from doing only what needs to be accomplished for your business. Try to use the same time slot every day so you get into a routine and get used to the working mindset. I have found that setting aside time this way is important not only for myself, but other members of the household (my wife, kids and the dog!) - all know that this is important "do not distrub time for me as well! Oh, and my the way, save the surfing for another time.

SET ASIDE A WORK SPACE:

Make sure that your have a clearly defined work area to put your work materials and important files into. It is important that your family know that this area is off limits.

Finish one task before starting another.

As the old saying goes, "Put one foot in front of the other." Don't start working on something new until the first task is completely finished.

BE CONSISTENT

Work the ideas that "work."

When you find something that works well for you work it hard and get as much out of it as possible. If you're submitting articles to a certain site and they're paying dividends, keep feeding the cycle.

LEARN FROM FAILURES:

Don't get discouraged. Each failure's just a learning process. Use any failure to your advantage by taking the lesson and applying it to your next venture.

Test, test, and more test.

Always test headlines and ad copy. A small change can reap huge rewards.

With these few simple steps you will stay organized, stay focused, be consistent in your efforts and build a solid foundation on which you can build your internet empire!

After all, you are the one who will ultimately determine the success or failure of your business!

Best of Luck with your internet ventures!

Information "Overload" in Your New Home Business

2005-10-10T09:43:00.000-07:00

(Information "Overload" in Your New Home Business)
Copyright © Stephen Wright
President/CEO - Internet Marketing USA
http://www.InternetMarketingUSA.com

The good news; at last, you have achieved your dream. You've escaped the traditional, away from home work force and are now self-employed whether it be part-time or full-time. Now, the bad news;You are now self-employed. It is both good news and bad news. That is, if you are not prepared to deal with the information overload. There you sit, in your spiffy new office - whether it's in the corner of the sitting room or in a converted bedroom surrounded by your equally spiffy new toys...your computer, desk and some strategically placed shelves. Your new multi-function center will print stuff, fax stuff and copy stuff. (It won't hang out the washing, but hey, you can't have everything.)

You've even got work coming-in and the immediate worry about making a living has vanished. Hooray! You really *can* work from home! At first, working at home is pure bliss. Then you get a week when everybody and their dog seems to want your services. After putting in a few late nights, you meet all the deadlines and think; phew...I'm glad that's over! You decide to relax and give yourself a day off. After all, you worked all through the weekend and earned it, right?

Unfortunately, the following week you find yourself off to a bad start trying to make-up for your day off. Before you know it, you find that you are dropping further and further behind. You reflect gloomily that when you were working for someone else, at least at the end of the day you were finished...what didn't get done didn't get done!

Well, it's time to take heart and set a few simple strategies in place that will keep you in control of your time...and your sanity.

=== 1. Do NOT Accept Any New Work This Week. ===

Take a good look at what you have on your plate now, and carefully plan the week ahead. Your aim is to regain control. Tell new clients that you are fully booked, but you can put them on a priority list to be phoned next week. (This will not only allow you to catch up, but make your services appear highly in demand.)

=== 2. Build In Time For Leisure and Rest. ===

Not only for this week, but EVERY week. A half hour walk; a twenty-minute break in the sun with a cup of coffee; a quick swim or a movie outing with friends - all these activities can recharge your batteries. You will find that you can achieve far more when you are rested and alert. (How many times have you sat at the computer staring at the screen, achieving very little, because you're over-tired?)

=== 3. Tackle Urgent Tasks First. ===

If you're behind, your first step must be to contact all clients and arrange firm new deadlines. Make sure you base these new deadlines on what you CAN achieve, not what you HOPE you can achieve. If any existing client needs your services or products urgently, bump them up the queue.

=== 4. Prioritize Remaining Tasks. ===

Scrap anything that is not essential, and delegate what you can. Consider involving family, business associates or friends to handle some tasks. (Warning: do not hand over tasks that must be carried out only by you as the principal of the business. Your reputation is important.)

=== 5. Set Achievable Daily Goals. ===

If you finish a task ahead of schedule, begin the next... but adhere to a definite cut-off time each day. What you are doing this week is establishing a system that will continue to work for you.

Getting out of trouble when your business is in overload is just like getting out of debt. Your business rating is similar to your credit rating - nothing can be gained by denying that a problem exists. Nothing can be gained by slipping deeper into the mire. Call a halt; contact the main players; set workable strategies in place and you can quickly regroup.

Before you know it, your home business dream will be on track once more.

5 Simple and Easy Ways to Advertise Online

2005-10-03T06:54:00.000-07:00

(5 Simple and Easy Ways to Advertise Online)
Copyright © Stephen Wright
President/CEO - Internet Marketing USA
http://www.InternetMarketingUSA.com

Some people say that advertising is everything!

Regardless if you have a product, a service, a hobby website or
just want to share pictures of your wedding, you have to
advertise somehow to get the traffic to your site or blog.

But not all traffic is equal. There are services that can help
you drive tons and tons of traffic to your site and it won't do
you any good at all because it's not targeted traffic.

Take for example all of the many different 'surf for traffic' or
'traffic clicking' programs that are out there. If you have a
website that is about your hobby, say model airplanes, then what
good is this traffic really going to do you? Who's using these
services?

Webmasters and marketers that want traffic on their own site.
So they most likely won't spend any more time on your page than
is required by the little timer these services use and then they
are gone again. Even if your site is about these traffic services
(this is about the only time you will see very much benefit from
using such a tool) you will still have to spend a ton of time
just surfing and clicking around to get a real benefit from these
programs. Once marketers realized this they switched gears. They
started promoting all the different programs to a lot of other
marketers to get them in their downlines, so they could get some
traffic as a bonus. This became their new focus. The problem is
that everyone else did exactly the same thing, so not a lot of
people were surfing the internet anymore.

Bottom-line is this. You need targeted traffic. So here are some
tips on how you can generate exactly the traffic you need and
bring the visitors you want to your website without having to
chase after them.

1. Content

What is your website about? Do you just have a page with a lot of
links and not much else?

If this is the case, think about adding some content to your
website that will be of value to any potential visitors. You
could write articles or find articles at one of the many
directories that you can reprint on your site.

2. Talk about your experiences in your subject matter.

You don't have to put up some kind of resume (although that can
work too), but rather try writing about what you are doing, as it
relates to your topic of choice. Let's look at the model
airplanes again briefly, you could talk or write about the latest
plane type you built, how the last time flying your plane went,
what challenges you run into or perhaps even post some pictures
of your plane or of you flying it.

3. Forums and bulletin boards.

You could add a forum or bulletin board to your website where
your visitors can interact with each other. There are a lot of
free services available out there that you can use to either
remotely host a forum for you, or even software you can install
on your website's server. To find some of these, just head over
to your favorite search engine and you will definitely find
plenty to choose from.

And while you are visiting the search engine, why not run a
search for any bulletin boards and forums that are already out
there for your chosen topic? You could visit those and interact
with the visitors there and since many allow you to post a
signature or a profile, you could add a little line about your
own site with a link (just check the rules of the forum first so
you don't violate any of them).

4. Start a blog.

Blogs are very popular and search engines love them because they
provide constantly new and fresh content. Your blog would be a
great place to talk about what you are up to that day.
So if you spent some time today buying new parts for your plane
you could write about where you found them, how much they cost
you, why you chose those parts, anything really goes.

The really great part about this is that you can point links from
your blog back to your website, so when the search engine stops
by to grab and index your latest content, it will also stop by
your website and you will start seeing very targeted traffic
heading your way.

5. Write articles.

Writing articles isn't hard and can be a great source of fresh,
new traffic to your website. There are a lot of ezines on any
topic out there and there are also a lot of directories where you
can share your article.

Basically, what you do is write an article and then add a small
resource box that links back to your website (just like a
signature) and then let other ezine publishers know that you are
allowing them to print your article in their ezine. And many
publishers go to the article directories to find new content for
their newsletter and even their websites. And since there are
websites and ezine newsletters on any imaginable topic out there,
you can't lose. Write an article every couple of days and post it
in the directories (even one a week or every two weeks will start
getting you traffic). Very soon you will find new traffic coming
from search engines, newsletters and websites.

Best of all, these 5 simple tips will bring targeted traffic,
meaning the visitors are coming to you because they are
interested in what you wrote.

So there you have it. Wheather you have a simple and basic Work
at Home Business or a significant Internet Marketing enterprise
you can benefit from these 5 easy and simple ways to advertise and
drive traffic to your website at absolutely no cost.

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Your Home Business: Turning Pennies into Dollars

2005-10-01T21:36:00.000-07:00

Your Home Business: Turning Pennies into Dollars
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

Henry Ford taught us that to simplify the
manufacture of automobiles, that the best way to
do so was to install the assembly line. That one
change revolutionized the auto manufacturing
industry permitting the industry to build cars at
a cost whereas the average person could afford to
buy one.

The lesson we should take from this is that
having the ability to improve the process of
getting the job quicker and cheaper, without
compromising the quality of the job being done,
will help catapult the person who simplified the
process to the top of his/her field.

Pennies saved in your home business can turn into
dollars at the end of the day, and dollars can
quickly multiply into hundreds or thousands of
dollars over time.

Doubt me if you will, but let me ask you a
question. Do you think a saving of two fifths of
a penny could make any real difference in the
profit margin of a home business? Of course
the right answer is "it depends on how many
transactions are done in a year, utilizing the
savings of the two fifths of one penny."

You only have to think back a couple of decades
to really appreciate this question. Do you
remember the nut that lived and died in a Las
Vegas hotel room? You know the one who was a
billionaire, and was so worried about germs that
he died of starvation? If you guessed Howard
Hughes (1905-76), pat yourself on the back.

Now Howard did not make all of his money on his
two fifths of one penny. He did however make a
ton of money from his two fifths of one penny. It
seems Howard owned a can manufacturing company.
And one day, Howard's team figured out how they
could make one minor change in the design of
their food can to reduce the amount of tin
necessary to make a single can.

As the story goes --- if my memory serves me
correctly --- the reduction in tin usage equaled
a saving of two fifths of one penny per can.
Howard --- being the really smart businessman
that he was --- decided that he would not be so
greedy as to keep all of the savings for himself.
What Mr. Hughes did do was to keep half of the
savings for himself, and give the other half
to his customers. The incredible thing about Mr.
Hughes decision is that by saving his customers
an extra one fifths of one cent per can, he
managed to take more market share away from his
competition --- netting his company an additional
and substantial portion of the total market share
in the canning industry.

Let us return our thoughts to your home business.
Have you ever gotten the feeling of excitement
--- when you read something or thought of
something --- that you could not wait to
implement this new idea? This could be one of
those moments...

In every home business, there are certain
processes that we do over and again. Sometimes it
may be possible to trim the time or expense of a
process which in turn will add pennies or dollars
to your bottom line. If it is a process that you
do hundreds or thousands of times per month, then
your savings will multiply into hundreds or
thousands of dollars in monthly savings.

Imagine what running a home business was like
BEFORE the computer...

Before the personal computer, we had to hand type
all letters and invoices. Now, we can setup a
letter or invoice that we send out quite often,
and we can save it in our word processor so
that when we need to use it again, we can print
it quickly and efficiently. There is no longer a
need to type the document again from scratch.

The computer has simplified our business
communications and has provided us the
opportunity to reduce our costs of doing business.

Think about all of the other processes that the
computer has enabled us to do for far less
expense than what we could in the past.

In this case, the computer is a tool that permits
us to save time and money.

So, my challenge to you is to begin examining the
processes in your own home business and look for
ways in which you can save yourself time and
money. It is far better for you to contemplate
on this matter than it is for me to do so for
you. Simply put, you know your business better
than anyone on the planet does. Therefore, you
are in a better position than anyone to find
those extra dollars that will decrease your costs
and increase your profits.

The extra pennies and dollars you could extract
from your business could spell the difference
between success and failure for your home
business enterprise.

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Understanding the Different Methods of Online Promotion

2005-10-01T21:35:00.000-07:00

Understanding the Different Methods of Online Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

Did you realize there are only three types of
online promotion?... This statement may seem odd
and even untrue in your mind, but I am speaking
in more general terms than you might be thinking.

Let me explain.

The three types of promotion are Junk, Active and
Passive promotions.

JUNK PROMOTIONS ARE MONEY PITS

Junk promotions are those that seem to produce
results, but by their very nature are really only
illusionary promotions.

For example, let me begin with FFA (Free For All)
pages. You might find yourself subscribing to a
submission program that tricks you into believing
you are submitting your links to tens of
thousands search engines.

Yes, you can submit your URL to a FFA page, but
FFA’s usually only permit 100 or 1000 links on
their page at any one time. So, if ten thousand
people are submitting a link to an FFA page on a
daily basis, then the average life of your link
is between seven minutes and 144 minutes. I
suspect the actual number of submitters is much
higher and the results are much worse. Given
that few people surf FFA pages, the chances of
your submission being of any real value is
practically nothing!

Most of the people telling you that you can
submit your site to tens of thousands of search
engines are truly only submitting your site to
FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A
safe list is a mailing group that is signed up to
be received by people who want to submit their
own ads. Now, most safe lists have thousands of
subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the
list will receive anywhere from twenty to 140+
messages a day from the list. These messages will
be received by people only interested in promoting
their own thing who do not have the right
motivation to open, let alone read Your
Advertising. As a result, thousands of messages
go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the
value in that? There is none.

ACTIVE PROMOTIONS

Active promotions are the type that require you
to go out on a daily basis or a weekly basis and
put out your advertisements. With active
promotions, you will either place your advertising
or you will not sell your products or services.
Your choice is simple --- work or starve.

Examples of active promotions include Pay Per
Click Search Engines (PPCSE’s), Direct Email,
Ezine Advertising, Solo Ezine Ads, Newsletter
Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods
very productively, while others are destined to
drop their money into the bottomless pit of
failed Internet promotions.

PASSIVE PROMOTIONS

Passive promotions are those promotions that can
continue to provide results for you long after
you have invested the work to make them available
to the Internet community.

Examples of passive promotions include: Link
Exchanges, Articles, Ebooks, Content Exchanges
and Writing Testimonials for others.

Let’s look at articles as a solid example of my
point.

You are reading an article that I have written to
promote my own business. This article is timeless
and therefore could have been written five years
ago and still have been as valuable as it is
today.

Due to the fact that the article is timeless, it
can and will be placed in newsletters/ezines and
their accompanying online archives, on websites
and in ebooks for many more years to come.

As a result, this article will continue to serve
me well beyond the time in which I wrote it and
submitted it to publishers and webmasters for
public consumption and publication.

This is the best example I can give you of an
excellent passive promotional method.

AVOID THE MONEY PITS

Many try and even fewer succeed to conquer the
Internet and to produce their dreams of online
wealth.

My hope is that you will be one of the people who
conquer the challenges before you and to make a
nice living while working online. It will take
drive, determination, study plus trial and error,
but you can make it work for you.

Please continue to educate yourself so that you
can avoid the money pits - instead, strive to
find the money barrels. It can be done. I am
living proof.

About The Author:
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Understanding the Different Methods of Offline Promotion

2005-10-01T21:34:00.000-07:00

Understanding the Different Methods of Offline Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

No business can survive the long run without some
form of consistent advertising. As a result, most
business owners will eventually consider using
advertising to promote their business.

The toughest part of the advertising equation is
in determining where and how to spend your
advertising dollars. If you do it wrong, you
could plunk down your entire advertising budget
and receive absolutely no return on your
investment. But, if you do it right, your
advertising could continue to bring a nice return
for years to come.

HOW DO I MAKE THE RIGHT ADVERTISING DECISIONS

In order to make good decisions concerning how to
spend your advertising budget, you must first
have a good understanding of the different types
of advertising and promotion available and what
can be expected to be achieved by each.

· You must understand which markets the different
media's can reach.
· You must understand the demographics of the
media's consumers.
· You must understand the buying habits of the
consumers reached through the media.

WHAT OFFLINE ADVERTISING & PROMOTION MEDIA'S
SHOULD BE CONSIDERED

The media's that people think of most often are
television, radio, newspaper and magazine
advertising. Of course, these are the big boys
that big businesses use regularly.

Other methods of promotion include trade shows,
press releases, direct sales, telemarketing, word
of mouth, branding and billboard advertising.

CONSIDERING THE BIG MEDIA OUTLETS

The big boys of advertising media's generally
cost big bucks. Given certain circumstances, the
big media's can be bought for very little money.

Take for example, television, radio and
newspapers cost big bucks during their prime
times, but can be bought for pennies on the
dollar during non-primetime hours.

Television primetime is between 7pm and 10pm.
Radio primetime is between 7am and 6pm. With
newspapers, the primetime is Wednesdays and
Sundays.

If you intend to hit a media during prime time,
get ready to drop some bucks. Primetime means
that you will be able to hit more consumers
during these times. So, in most cases, a
primetime buy will enable you to reach more
people with your advertising.

Non-primetime hours can still deliver a lot of
eyes and ears to your message, and sometimes,
these off-hours can be bought for a bargain
basement price.

GETTING MILEAGE FROM EVENTS

Trade shows and press releases are more
event-driven. The trade show is the event, while
the press release generally exploits an event.

Trade shows are an exceptional tool when you deal
directly with potential sellers of your products
or services. Other shows are directed at the
consumer, and those can be very valuable avenues
for sales as well.

The press release is aimed towards gaining
attention for a business by distributing
newsworthy information about the business.

Sometimes the appearance of a business at a trade
show or other show can provide the necessary
angle for a press release. But most often, a
successful press release will actually require
more noteworthy information than the appearance
of a business at a show.

Yet, even the most mundane of information could
be spiced up to give the real air of importance
necessary to get your press release read and
printed.

The great thing about a press release is that
might permit you to get relatively inexpensive
promotion on television, radio, newspapers and
magazines; for far less than what it would cost
you to buy advertising in those same outlets.

UTILIZING A SALES TEAM

Depending on what type of business you run and
the consumers you are trying to reach, you might
find direct sales and telemarketing to be very
lucrative ways to drive sales to your business.

Both are very similar in nature. Direct sales can
be very expensive, as it requires a great
investment of time to accomodate. Telemarketing
seeks to minimize the time expenditure, but it
often leads to a smaller degree of respect and
attention.

Depending on your product or service --- and
always depending upon the people you employ to
the task --- each method will be more suited to
each business on an individual basis.

BRANDING YOUR BUSINESS

I grouped branding and billboard advertising
together in my original list for a reason. I did
this because billboard advertising serves most
businesses best by helping to support the process
of branding.

Branding is the process of establishing your
business as the supplier of a certain product or
service, or in emphasizing a certain USP (Unique
Selling Proposition) as it pertains to your
business.

If branding and USP seems to be a confusing
concept, think about Wal-Mart and their tag line:
"Always Low Prices, Always."

Think about Ford Motors, "Quality is Job One."

Think about the Visa Card, "It's Everywhere You
Want To Be."

You see, these top corporations have managed to
make their USP part of their branding.

Even if you are only competing in a local
marketplace, your USP can and should fit snugly
into your branding strategy.

NO MATTER THE MEDIA OR METHOD

Whichever method or media you should choose to
employ in your advertising and promotion, you
should become knowledgable about your market, and
the consumers reached by each media. It is
important to understand which consumers can be
reached by a certain media, and in what
quantities.

However you choose to spend your advertising
dollars, you should always track the results of
your promotional efforts. Failing to track
successes and failures will ultimately lead to
the failure of a business.

When you know whom you are trying to reach and
how you think you might be able to reach them,
you will begin to learn how to use advertising
and promotion to make your business successful.
That is a good thing --- after all, that is why
you got into the business in the first place,
isn't it?

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
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Understanding the Difference Between Marketing and Promotion

2005-10-01T21:33:00.000-07:00

Understanding the Difference Between Marketing and Promotion
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

Are you an online marketer? Or do you simply
promote affiliate programs? Marketing is truly
the most misunderstood word in use today on the
Internet. Let me see if I can clarify this issue
just a bit.

In Marketing 101 at your local university,
marketing is actually the process of Product,
Place, Price and Promotion.

PRODUCT

No business can exist without a product or
service to sell.

In a nutshell, entrepreneurs are the people who
believe in a product, service or idea, so much
that they are willing to invest their lives into
the development of their dream.

Historically, every major corporation in the
world was started by an entrepreneur with a dream
and the drive to make it a reality.

However, there comes a time in the life of every
corporation when those who fear the gambling
nature of their founder, squash the
entrepreneurial drive that made the company a
viable concern in the first place. The
entrepreneur will either submit to the careful
nature of the stockholders, or he will be forced
to leave the company he created.

The only entrepreneurs who withstand the pressure
to move more carefully are those who have
maintained majority control over their companies.

PLACE

In the offline world, place is defined by
location. On the Internet, place is defined by
domain name and the web hosting service chosen.

Both online and offline, place can make or break
a company without respect to the quality and
value of the product, service or idea.

PRICE

Selecting a price is determined first on a basis
of whether the company wants to be seen as a
discount or a value company.

Take for example Wal-Mart and Staples.

Wal-Mart is the lead discounter in the
marketplace. Staples on the other hand is the
specialist in office supplies.

Both sell a significant number of office supplies
despite the fact that the lowest price can
usually be found at Wal-Mart. As a value dealer,
Staples can afford to charge more for their
products than Wal-Mart.

So the question for you is whether you want to
position your company as a discount or value
company.

Testing has shown that products and services can
be sold at any number of prices and still reach a
significant number of people.

The challenge of selecting the best price for
your product or service will require a certain
amount of testing.

UNDERSTANDING THE PRICING EQUATION

Let's assume we are selling a product. Let us
also assume that we know that the product can be
sold for $10 or $50. Let us also assume that if
the price dips below $10 or rises above $50, then
the product sales fall off significantly.

Our challenge is to determine the best rate at
which to sell our product.

Testing has shown us that we can sell 1000 items
a week at $10. Testing has also shown that we can
sell 500 items per week at $50. And testing has
shown that we can sell 650 items per week at $45.

At $10, our projected weekly earnings are
$10,000. When we sell the product at $50, we know
that we can earn $25,000 per week. Most
importantly, we know that we can earn $29,250
when our product is priced at $45.

With the imaginary testing we have done on our
imaginary product, we can easily see that selling
our product at $45 per item will earn us more
money over the long haul.

Thus, when we make the decision for a national
rollout of our product, then we will price our
product at $45.

Of course, this is a very simplistic analysis of
the point I am trying to make. Though simple, I
believe this analogy will help you understand the
methods of developing a product's prices.

PROMOTION

Promotion, on the other hand, is the process of
notifying the consumers for your product or
service of your availability to serve them.

Methods of promotion vary distinctly and should
be arranged to meet very specific goals.

As with product, place and price, promotion
should not be left to chance. You should test
every ad, every media, and every price point to
determine the best bang for your promotional
dollars.

HEADS UP!

If you are an online promoter or marketer, please
factor in the most important element concerning
the cost of your promotions.

What element is that? Your time!

Value your time at a certain dollar amount, and
figure in your time into the cost of your
promotional accounting.

I say this because too many online promoters lose
sight of this concept and spend 20 hours to
generate one sale while using free advertising.
Even if you rate your time at the federal minimum
wage, then you will have invested $105 of your
time for one sale that might only net you a gross
sale of $45!

ARE YOU TRULY A MARKETER OR ARE YOU JUST A
PROMOTER?

Most people who run a business on the Internet
call themselves marketers. Yet, most of these
same people are really just promoters wrapped in
the label of a marketer.

True marketers do not promote without a lot of
advance work. They spend time planning, testing
and measuring their actions and results to get
the most out of every dollar spent and earned.

Entrepreneurs finesse the art of marketing as
they build their company into a major enterprise.

If you are a promoter who does not keep an eye on
the total marketing equation, then you are bound
to fail.

If you do call yourself a marketer, then do what
a professional marketer does. Make sure that
every dollar spent is spent well. Make sure that
every dollar earned is put to good use. Market
well so that when the people of the next
generation look at your life, they will see a
fine example of a successful entrepreneur that
they will strive to emulate.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
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Tracking Offline Advertising Success by Measuring ROI

2005-10-01T21:31:00.000-07:00

Tracking Offline Advertising Success by Measuring ROI
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

The great promise of online advertising has
always been that advertisers will now be able to
effectively track the successes and failures of
their online advertising efforts. This promise
has been met.

Yet, for those of us who still employ offline
promotions and advertising methods, we must
consider the various ways in which we can
effectively track our results in the old-world
media.

TRACKING RESULTS BEFORE THE INTERNET AGE

How long has it been? Ten Years? Believe it or
not, it has been less than ten years since the
Internet went mainstream.

Companies still utilize the same methods to track
results as they did before we laid our hopes on
the Digital Superhighway.

TV advertisers ask you to call extension X. Radio
advertisers offer you additional savings if you
tell them you heard it on XYZ radio station. In
newspapers and magazines, advertisers suggest you
clip the attached coupons.

Why do you think advertisers employ these tactics?

Simple. They need to know what advertising is
bringing customers in the front door and to their
cash register.

By understanding what advertisers are bringing
them customers and dollars, they have a better
understanding of where to spend their next wave
of advertising dollars. Additionally, they can
do a side-by-side comparison of their Advertising
Return on Investment (ROI) to determine which
method brings them the most percentage of return
per dollar spent.

UNDERSTANDING HOW WE SHOULD MEASURE

The truth is that we really do need to know how
people are deciding to visit and buy from our
business establishment.

Some consider this idea silly or even a waste of
their valuable time. Far too many people, who
think of tracking in this fashion, end up
searching for a job at some point in their
future. Unless pure dumb luck is on the side of
the business owner, a business simply cannot
survive if it does not track the effectiveness of
its advertising.

Somehow, some way, a business owner or his
marketing staff must look at their advertising
and promotion budgets, and look at their
advertising mediums and find a way to know which
is doing the job for them and which is not.

DISCOVERING WHAT MOTIVATES OUR CUSTOMERS

Somehow, we must get our customers to tell us how
they found us and what ad motivated them to come
in and purchase our product or service.

Everyday, businesses motivate their customers to
tell them how they learned of them by having the
customer call a certain extension, offer them an
additional discount to tell them which
advertisement they had heard, or to offer them a
coupon to use.

Others motivate their customers to tell them how
they had learned of their business by offering a
very specific product in their advertising. They
know that if someone shows up at their business
to buy a certain product, then they will know how
the person had heard of their business.

This is why you should make your radio
advertising focus on a different promotion than
your newspaper advertising. Different mediums
should focus on different leader pieces so that
you can see which medium provides the best
results.

UNDERSTANDING WHY WE SHOULD MEASURE RESULTS

We measure advertising results so that we can
learn how to not waste our money and to learn how
to get the most bang for our advertising dollar.

Return On Investment or ROI is the key
measurement utilized to determine the value of
our advertising.

It is best to show in an example how ROI is
measured.

Cost of Newspaper Advertising: $150
Number of Items Sold As a Result: 60
Retail Price of Individual Item: $ 10
Profit on Individual Item: $ 3

Gross Income on Items Sold: $600
Gross Profit on Items Sold: $180

In this example, you have spent $150 to make
$180. Your ROI is 120%.

Cost of Radio Advertising: $ 300
Number of Items Sold As a Result: 50
Retail Price of Individual Item: $ 20
Profit on Individual Item: $ 6

Gross Income on Items Sold: $1000
Gross Profit on Items Sold: $ 300

In this example, you have spent $300 to make
$300. Your ROI is 100%.

Utilizing these two examples, you can quickly
discern why and how we are calculating ROI.

Now, some people would consider both to be good
investments of their advertising dollars. In
fact, many believe that so long as their
advertising generates enough sales to break even
as the radio example did, then they consider the
investment to have been in their future rather
than their present. So long as you do not lose
money on the transaction, then you should at least
be willing to continue with the advertising
medium that was used.

However, over time, you might find that the
newspaper advertising will continue to provide
the 120% ROI. If that is the case, then your
newspaper advertising should take more of a
center stage in your advertising efforts so that
you can develop more profits which can be used to
increase your dollar investment into your
advertising.

WELCOME TO THE WORLD OF TRACKING YOUR OFFLINE
PROMOTIONS

With this introduction, you should now have
available to you the knowledge necessary to
introduce tracking into your marketing efforts.
Those who take the time and effort to advertise
and track their results will benefit more than
you can imagine.

Truth be known, a single person with a dream
today started every big corporation in the world
many years ago. Each of these corporations grew
from a fledgling operation to a economic
powerhouse by tracking and tweaking their
Advertising ROI.

Every corporation and small business who will
remain in business through the long term will be
tracking their advertising and promotional
efforts today. It is an investment into their
future success. If you make the same kind of
investment of time and cash resources, you too
will be making an investment in your future
success.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
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Starting Your Home Based Business on a Shoestring Budget

2005-10-01T21:30:00.000-07:00

Starting Your Home Based Business on a Shoestring Budget
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

Whether seeking a supplemental income or a
full-time income, many folks have undertaken the
task to discover a viable home based business
solution to meet their personal needs.

For most folks who contemplate a home business, a
low-cost or no-cost solution is not only nice,
but also very necessary. Many also seek to find a
home business that will permit them to maintain
their regular day job in order to protect their
base income.

Taking the cautious approach to a home based
business and keeping one's job during the
start-up period is often a very good decision. By
maintaining one's job, one can maintain the
health of their personal finances while
permitting their home business grow healthy and
strong.

Fortunately, most home based businesses can be
started with little or no cash, can be maintained
on a shoestring budget, and can be operated
successfully with only a part-time investment.

One day, the business will be strong enough to
support itself and its owner. When that time
comes, it will make good sense for the business
owner to leave his or her outside job to dedicate
more time to growing and maintaining their new
thriving home based business. You will know when
that time has finally arrived.

The nature of a home based business makes it easy
and very realistic for most folks to take the
plunge into home business ownership.

Yet, many folks put off starting their own home
based business, because they have the
misconception that they will have to risk
thousands of their own hard-earned dollars at
start-up. Then later, if their business fails,
they fear they may be forced to take out a second
mortgage on their house just to stay out of
bankruptcy.

Are you one of these folks? Do you let your fears
of failure keep you from reaching for your dreams?

If so, then allow me to introduce you to a few
home business ideas that you can start for less
than $100 and can be started and operated very
profitably as a part-time business.

THE LIFEBLOOD OF ALL SUCCESSFUL BUSINESSES

First of all, let me advise you to search out a
business model that will deliver steady and
repeat business. It is the one thing --- above
all others --- that will assure that your company
can survive the test of time.

HOME-BASED MAIL ORDER:
Home-based mail order is a good example of how
one can quickly grow a home business income. Mail
order is a low cost start-up business that can be
launched for around $100 USD.

With proper planning, your home-based mail order
business will not require up-front inventory
purchases. In the mail order business, it is not
uncommon to rely upon drop-shippers for product
fulfillment services.

By utilizing drop-shippers, we can sell the
products, collect the money and then purchase the
products from the wholesale outlet. The wholesale
outlet will then put a return address for your
company on the product packaging and deliver the
product directly to your customer.

Your primary expense in the mail-order business
is advertising. Classified advertising tends to
be a relatively inexpensive form of advertising
with thousands of outlets available to the small
business owner.

WHOLESALE BUSINESS:
Buy low --- sell high. You can acquire high
quality, top-of-the-line merchandise for a
fraction of the retail cost. Starting a wholesale
business would require a Wholesale Dealers
Directory as your source for merchandise. You can
find a Wholesale Deales Directory by using any
search engine to look up the term.

AUCTIONS:
Auctions can be an excellent source for buying
cheap and selling high. Both government auctions
and Internet auctions can lead to some excellent
profit opportunities. Auctions are an excellent
tool for both acquiring and selling merchandise.

MAKE AND SELL YOUR CRAFTS:
Crafts are a hot seller at country fairs, swap
meets or anyplace where people gather. Make your
own crafts and sell them for a tidy profit!

SELLING INFORMATION:
Selling information by mail is another good
example of an inexpensive home based business
start-up. One can gain the resale rights to
information for usually about $50 USD. Other
costs will include printer cartridges, paper and
postage. There are plenty of free classifieds
sites on the Internet, in which to successfully
advertise your information.

WRITE INFORMATIONAL BOOKLETS:
Write and publish your own informational
booklets; sell them at a high price! All you need
is a little know-how, a printer, paper and
stamps. This is a GREAT home business idea! You
can also sell the resale rights to others, for
extra profits. In this age of the Internet, you
may also take advantage of the fact that selling
information is one of the most profitable
endeavors one can pursue online.

OFFICE SERVICES:
Offer office services for hire in your local
paper. You'll be surprised at the amount of
regular office business that can be gleaned from
one little classified ad. Word processing, typing,
accounting, data entry, proofreading,
transcription, promotional letters and
newsletters. All these tasks can be accomplished
right from your own home office.

AVON REPRESENTATIVE:
Yes, Avon's been around for eternity, hasn't it?
Then it's not such a bad prospect as a home based
business, is it? I once knew a woman who did so
much business as an Avon rep. that she had people
calling her and knocking at her door wanting to
order products at all hours of the day and night!
Once you are an established Avon representative,
you, too, will turn a good profit.

CONCLUSION:
On your search for the ideal home based business,
try not to get caught up in any scams that will
run off with your money. There are thousands of
scam artists out there just waiting for the
next sucker to come along. Remember, if it sounds
too good to be true, then it probably is. Just
use your good judgement and invest wisely in
proven methods of earning extra income.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
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Promoting Your Business with Copper Wire? Think Again

2005-10-01T21:29:00.000-07:00

Promoting Your Business with Copper Wire? Think Again!
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

So many people launch their first or second
business with the misconception that they can
survive without advertising. It is their fear of
failure that almost single-handedly assures their
failure. They fear spending the money that they
need to get and keep their business running
during those early years of their operation.

Let’s face it, when you start in business, money
is usually pretty darn tight. So, you must figure
out how to get off the ground without throwing
your money down the drain. Every single red cent
is important enough to hang onto with a tight
fist.

NOW IS NOT THE TIME TO REINVENT COPPER WIRE

I am reminded of an old joke a friend used to
tell about himself.

My friend had always told me that both he and his
brother were the inventers of copper wire. He
insisted that the two of them were fighting over
a penny one day and managed to stretch it out
into the first strand of copper wire known to
mankind.

Indeed, now is not the time to try to reinvent
copper wire.

ADVERTISING IS A NECESSARY COMPONENT OF A
SUCCESSFUL BUSINESS

The point of advertising is to notify your
customers of the existence of your business. It
is necessary to tell people that you are in
business and to tell them what products and
services you are offering.

Unless people know that you are offering a
certain product or service at a certain price, no
one will knock upon your door to buy your wares.

If you fail to attract customers and dollars,
your business will die. Therefore, advertising is
a must for the success of your business. Sure,
word of mouth can take you places, but it can
only take you so far. Advertising is designed to
pick up where word of mouth leaves off.

ATTRITION IS A DEFINITE FACTOR TO CONSIDER

Attrition is a factor in all businesses. A
business is able to pick up so many customers and
dollars on every advertising or promotion
venture. Yet, a certain portion of your old and
new customers and dollars will drop off over time.

You simply cannot rest on your laurels. You must
continue to generate new business and new dollars
or your business will die.

EZINE PUBLISHING DELIVERS A GOOD EXAMPLE OF
COMMERCIAL ATTRITION

If you have ever published an online ezine, then
you will have seen attrition first hand.

You can spend all week advertising your ezine and
note that your efforts have generated for example
500 new subscribers. Yet, by the end of the week,
your subscriber base has only climbed by 250
subscribers. What went wrong?

Well, this is how it works. Keep in mind this is
only an example to make my point, but if you have
ever published an ezine, then you will know I am
right on the money with this observation.

In one week:

· 500 people sign up for the first time.
· 40 of those people unsubscribe after the very
first issue because they do not like the content.
· 30 people quit after the first issue because
their only purpose in subscribing in the first
place was to get the freebie you had offered to
new subscribers.
· 30 of those people unsubscribe because they do
not remember subscribing to the ezine in the
first place.
· 80 email addresses bounce due to ISP email
filters.
· 20 people bounce because they did not pay their
Internet bill.
· 35 people have simply changed their email
addresses without submitting a change of address
to you.
· 15 people have quit the Internet altogether.

In the final analysis, 100 of your new
subscribers, or 20% of your newcomers are gone
after one week. Another 150 subscribers were
long-time subscribers who are gone for other
reasons.

If you make the mistake of stopping your
advertising, your ezine list will eventually wind
down to one subscriber --- you. In our example,
150 long-time subscribers disappear every week,
and there is nothing you can do to stop it. You
must absolutely keep a fresh flow of new
subscribers coming into the ezine in order
to stay ahead of the attrition curve.

STAYING AHEAD OF THE ATTRITION CURVE

An ezine or a business, what is the difference?
Not much. Your business will suffer the same fate
as the ezine if you do not advertise. I don’t
know how to make it any more clear than this.

Yes, you must be careful not to throw your money
away on advertising that does not generate
results. But you cannot afford to throw the baby
out with the bath water.

Carefully, pick your advertising, study your
results, and put your money back into what is
working for you.

In conclusion, you must decide. Do you want to
advertise your business, or do you want to watch
your business die? The decision is yours and
yours alone. Well, what are you going to do?

About The Author:
--------------------------------------------------
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Website Just For You That's 100% Ready To Take
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Get All The Exciting Details And Signup Now At:
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Networking Your Home Business within Circles of Influence

2005-10-01T21:28:00.000-07:00

Networking Your Home Business within Circles of Influence
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

When you need an auto mechanic or an air
conditioning repairman, where do you turn for
help? Sure, some people turn to the yellow
pages. But most will turn to friends and family
and ask if they know of anyone who can do the
work.

The best place for your business to be positioned
is to be the business on the tips of the tongues
of the people asked to make the referral.

THE 300 RULE

Preachers, funeral directors and people in a few
other professions have learned "the 300 rule"
through their own personal experience.

"The 300 rule" states that the average person
knows 300 people on a friendly level. Wedding
planners tend to make reservations for 300
guests. Funeral directors tend to need to make
room for 300 mourners. You get the idea.

DOODLING WITH CIRCLES OF INFLUENCE

Imagine your circle of friends, family and
acquaintances, a.k.a. your circle of influence.
Now, draw your circle of influence as a circle on
a blank piece of paper.

Next, contemplate the people in your parents'
circle of influence. Some people who know your
parents also know you. Therefore, you will share
some influence with the people your folks know.
Now draw your parents' circle of influence on your
piece of paper.

Your circle and your parents' circle will
intersect in one area, although the larger
majority of the two circles will not intersect.
If you are like most people, the two circles on
your page at this point looks very similar to the
MasterCard logo.

Now imagine drawing a page full of intersecting
circles, each circle representing the circle of
influence of the people who are within your own
circle of influence. Imagine trying to
encapsulate an accurate rendering of where your
circle and the circle of your friends will
actually intersect.

Some circles will share a large area of space,
while others will barely cover one another.

Actually, you can only imagine at this point what
your piece of paper will look like. The actual
layout of the circles imagined in this analogy is
simply too overwhelming for the mind to
comprehend.

THE BIG PICTURE

300 multiplied by 300 equals 90,000. By using the
analogy of doodles in the previous section, the
average person can actually network with up to
90,000 people! Even factoring in the overlap,
one can still probably network with 50,000 people
through their own circle of influence!

Simply amazing, isn't it?

HERE IS THE SECRET TO YOUR SUCCESS

There are 300 people on this planet whom you have
a reasonable amount of influence. Take advantage
of this fact. Make darn sure that every person
within your own circle of influence KNOWS that
you are in business for yourself, and make sure
they understand what your business offers.

When your friend is asked to make a referral,
they will recommend you.

PASSIVE VERSUS ACTIVE REFERRAL NETWORKING

When people ask your friends for a referral and
your friend mentions your business, that is
passive referral networking.

Active referral networking is when you can get
your friends go directly to their friends and say
"Hey, I have a friend who just started a
business. If you are in need of what he offers or
you know someone who will need his services,
would you please give my friend a call or make
the referral to his business?"

If you can get even a portion of the people in
your own circle of influence to actively refer
your business, then you have built the foundation
to build an advertising campaign even more
effective than the average local television
advertising campaign.

Think about that for a moment.

Most people only dream of reaching 50,000
potential customers with their television
advertising dollars. You now have the knowledge
to reach 50,000 people without spending a single
penny.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

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Keeping Your Email Box Organized & Ready for Business

2005-10-01T21:27:00.000-07:00

Keeping Your Email Box Organized & Ready for Business
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

Learning how to get the most organization from
your email software is very likely the most
important skill you can learn to conduct a
successful online home business.

There are three primary email applications on the
market that folks use to manage their incoming
POP3 email. Those three are:

· Microsoft Outlook Express
· Eudora
· Netscape Mail

In order to get the most from your email
software, there are three key processes that you
should learn. These processes are concerned with
data organization, saving time and email database
management.

SET UP EMAIL FOLDERS

Organization is key to any emails that you intend
to save. Having 2000 emails in one folder is a
sure-fire road map to confusion and lost
communications and information.

You are the best judge as to how to organize your
email into topics that provide an easy method of
retrieval of the information when you need it
most.

Fortunately, the primary email browsers make it
easy to organize your information. By allowing
you to create folders within your email software,
you can file specific emails into folders
dedicated to the topic of the email.

To create new folders:

OUTLOOK EXPRESS: 1. Click File - Folders - New ---
alternatively, you may also right click an item
in the Folder window --- and then type in the
name of your new folder. Highlight the folder
above where you would like your new folder
to be placed, and then click OK.

EUDORA: Click on Mailbox - New --- or right click
on Eudora in the folders window and then click on
New. When the window opens, type in the name of
your new mailbox and click OK. If you want to
create a folder to place other mailboxes into,
click the checkbox before clicking OK.

NETSCAPE MAIL: Click File - New Folder. Then from
the drop-down menu, select the folder that you
wish to be the folder directly above your new
folder, before clicking OK.

FILTERING EMAIL

Email filters are a tool to help you save time
and frustration. Have you ever lost an incoming
email under the deluge of email coming into your
mailbox? With filters, you can direct the
important email or not-so-important email into
certain pre-ordained folders.

As part of the war against spam, most ISP's use
filters every day in an attempt to keep the spam
out of your mailbox. In fact, I even use filters
to sort my incoming mail trying to catch the spam
my ISP missed.

Don’t be fooled into thinking you need some
special software to filter your email. Setting up
filters is actually quite easy.

To setup email filters:

OUTLOOK EXPRESS: Click on Tools - Message Rules -
Mail. A wizard will open to help you create your
new email filters. Just follow the instructions
provided to direct mail based on certain criteria
into certain folders.

EUDORA: Click on Special - Make Filter. Once
again, just follow the instructions in the Filter
wizard.

NETSCAPE MAIL: Click on Edit - Mail Filters. Then
click on New in the wizard. Once you click on
New, you will be taken to a new wizard window.
Follow the instructions here, then when you are
done, click on OK. This will return you to the
first window where you will set up the sorting
order of your filter.

CLEANING AND COMPRESSING YOUR MAIL DATA

This is an important part of your email
management. When you no longer need an email, it
should be deleted. When you first delete an
email, your software will send the email to the
Trash Bin. Your email is not actually deleted
until you first empty your trash bin.

Emptying your trash bin compresses the mailboxes
from where the email was originally filed. This
is absolutely paramount to the protection of your
email data. If you go too long between
compressing your email data, then your email data
could become corrupted and you might need
assistance in recovering your email data.

Even after you have emptied your trash,
Compressing Folders is a recommended step to
prevent other data corruption. Once you
understand that an email does not actually move
from one folder to another until the folder is
compressed, then you can better appreciate this
advice.

As an example, when Email A comes into your main
Inbox, the data connected to Email A appears in
two files. One file contains the header and body
of the email. The other file contains only the
email header information.

When an email is moved from one folder to the
other, only the header information is actually
moved. The body information will not be deleted
from the original folder until which time the
original folder is compressed.

This explains the purpose of emptying the trash
AND compressing folders. If the email was simply
moved from the Inbox to another folder, then
emptying the trash is not enough. The original
placement of the email is not actually removed
from the file that contains the body information
until the message has been designated for
compression.

To empty your trash:

OUTLOOK EXPRESS: Click on Edit - Empty 'Deleted
Items' Folder. To compress the remaining folders,
click on Tools - Options, then click on the tab
for Maintenance. Then click the button that says,
"Clean Up Now". Once the compression is completed,
click OK.

EUDORA: Click Special - Empty Trash. To compress
the remaining items that need compression, then
click on Special - Compact Mailboxes.

NETSCAPE MAIL: Click on File - Empty Trash
Folder. To compress the mailboxes, click on File
- Compress Folders.

I cannot stress enough how important it is that
you utilize the tools for emptying the trash and
compressing the mail folders. Protecting your
email data on a regular basis is good practice
for avoiding disaster in your mailbox.

So many of us rely upon our email software to
keep our online business running smoothly. Once
you master the tools provided in your email
software, your online business will run smoothly
also.

Let me share one important lesson I l've learned
about computer software. One should never be
afraid to try new things. Learning how to get the
most out of your software relies upon your
willingness to dig in and learn how to use it.

Once you learn how to use your software to its
full potential, then your life will be greatly
simplified and your effectiveness will be
dramatically improved.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

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Keeping Your Email Box Organized & Ready for Business

2005-10-01T21:26:00.000-07:00

Is a Home Business Right for You?

2005-10-01T21:25:00.000-07:00

Is a Home Business Right for You?
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

Every morning as people wake up and make the
commute to work, many dream of the day when they
will finally work for themselves. Every time the
boss lets someone know that they must give up
their weekend plans for the good of the company,
people contemplate the benefits of being the
owner of their own business.

Are you one of these people?

If you are, it is important to ask yourself some
very important questions before you make the
uncertain leap into self-employment.

Many dream of the benefits of home business
ownership, but few take into account the
sacrifices that must be made to bring the dream
to fruition. Please don't make this mistake
yourself.

You must approach home business ownership with
your eyes wide open. Ask yourself the important
questions, and more importantly, answer your own
questions openly and honestly.

AN IMPORTANT CONSIDERATION

Are you the type of person who relishes every
chance to gather around the water cooler for
social interaction?

If so, then home business ownership may not be
the right decision for you.

Instead, if you feel that you can be quite
content sitting alone at your desk; speaking only
to clients and really minding your own home
business, then you might have what it takes to
succeed as a home business entrepreneur.

If you feel at ease with your own company and
don't need a dozen coworkers milling around your
desk, then you, too, could savor the freedoms
that will allow you and your family, to live the
lifestyle you know you want and deserve.

THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is the key to success when you
start a home-based business. You need to possess
the ability to push yourself ahead. Your drive
and determination will be reinforced with every
new sale.

The level of success that you will achieve
greatly depends on the time and effort you are
willing to plow into your new home business. Your
organization, planning and marketing skills, will
all be put into practice when you embark on your
liberating journey from employee, to being your
own boss. In fact, you will be the wearer of many
hats and gain a wealth of business experience
along the way, when you finally make that
commitment to work at home.

YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN
SHOULDERS

You will now be the boss. Are you truly able to
work independently? Do you have the drive; the
tenacity, to persevere with your home based
business? Will you be able to invest the
necessary time to nurture it, to watch it grow
and see it through, from germination to full,
glorious bloom? When you're the boss, you are
responsible for the success of your home
business, from A to Z, from disappointments to
victory.

When you work at home, it will empower you to
achieve many things you were unable to do when
you were stuck working for that tyrant boss.
Remember him? He's the guy that wouldn't let
you take time off when your baby was sick...the
same guy that called you in to work on
Thanksgiving Day.

A home business means that you can take good care
of your family and make money from home,
simultaneously. You will have the best of both
worlds! Just think--no more dirty laundry piling
up--you can do it while you work. No more
scurrying around at the last minute searching for
a babysitter either. And no more worrying about
getting fired; you'll be the boss!

IN CONCLUSION...

Stay positive and focused on your home based
business, even if, when sales aren't up to par,
you get occasional negative remarks or derogatory
comments from people with stuffy, dead-end jobs.
Ignore their cutting words and bear in mind that
success is the best revenge! Keep your admirable,
positive attitude at the forefront and show them
what you're made of!

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
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How to Win the Advertising and Promotion Game

2005-10-01T21:24:00.000-07:00

How to Win the Advertising and Promotion Game
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

I am certain that, as a business owner, you have
often entertained the question as to how much to
spend and where to spend your advertising
dollars. For most small business owners, these
questions can add to the headaches suffered in
the course of normal everyday operations of their
business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it
questions have no easy answers.

Depending on your type of business, many people
suggest that the *how much* should be equal to
anywhere from 4% to 10% of your gross receipts.

The quandary is that a business cannot survive
without a fresh flow of incoming customers. But,
a business can seldom generate a fresh stream of
customers without spending money to get the word
out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back
to await the fresh flow of customers, only to
find yourself sitting and sitting and then
sitting some more?

Don’t feel bad about that. It has happened to
many of us before.

See, knowing where to spend the advertising money
is not enough to get the job done.

Where to spend the money only begins to highlight
the other issues connected with advertising:

· Marketing Plan
· Advertising Strategy
· Headlines, Ad Copy and Visual Presentation
· Tracking the Success of Your Advertising
Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify
your own products and services, costs, strengths,
weaknesses and the strengths and weaknesses of
your competitors.

To learn more about constructing your own
marketing plan, visit the Small Business
Administration website for a comprehensive
study of the elements of a Marketing Plan:
http://www.sba.gov

ADVERTISING STRATEGY

It is important to understand what you expect to
gain from your advertising.

Do you simply wish to get your name known so that
when your customer will need you, they will think
of you first? Or, do you wish to get your
customers in your front door on Saturday?

Do you want your customers to come in and take a
look around to discover the next object that they
cannot live without? Or, do you want them to come
in and buy a specific widget?

Do you hope that enough people will come in to
buy enough products or services to pay for your
single ad? Or, do you expect to gain a lifelong
customer who will help pay for your advertising
over the course of several years?

When you know what you want, then you will better
understand just how to do it.

HEADLINES, AD COPY AND VISUAL PRESENTATION

You might be surprised how many business owners
put out advertising without regard for the
quality of the sales pitch or presentation. The
quality of your distribution outlet or the amount
of money you spent to get there will do little
for you if the advertising vehicle is a junker.

Test all of your advertising materials in smaller
markets before blowing your advertising bank roll
on it. You must absolutely know the value of your
advertising before putting large sums of money
behind it.

TRACKING THE SUCCESS OF YOUR ADVERTISING CAMPAIGNS

Tell your customers to save another 10% when they
tell you they heard or saw your ad in
such-and-such location. Suggest that they can
register to win a free widget if they fill out a
form and have them to tell you how they heard of
your business. Advertise a specific widget in
your ad and track the sales of that widget.

It does not matter how you track your advertising
--- just make sure you do it!

IN SUMMARY

The ideal way to spend your advertising budget is
to buy a rifle with a high-powered scope and to
only shoot your targets in the light of day.

If you are not tracking your advertising, then
you are shooting a pellet gun without an attached
scope, with blinders on, and shooting in the dead
darkness of night.

Even with a bigger gun, the blinders in the dark
constitute the single largest mistake made by
advertisers. If you are unable to track your
advertising to learn what is working well, what is
working somewhat, and what is a money pit, then
you are condemned to repeat your mistakes over
and again.

By relying only on gut instinct, you may be
choosing to spend more money in the money pit and
to lose all of your money in the process.

When you get down to the nuts and bolts of making
money from your advertising, you should plan,
prepare, track and study your results. You must
have factual information on which to base your
advertising decisions. When you are making the
right advertising decisions, then making money
from your business might just come easy.

About The Author:
--------------------------------------------------
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Get All The Exciting Details And Signup Now At:
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How to Stay Focused on Your Home Business Goals

2005-10-01T21:23:00.001-07:00

How to Stay Focused on Your Home Business Goals
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

When you are the owner of a home business, you
will find hundreds of distractions that vie for
your time, energy and focus.

Common distractions include: children, family,
friends, neighbors, pets, phone calls, mail,
household chores, video games, television,
neighborhood children, visitors, and so many more.

As an owner of a home based business, you must
always remember your purpose in bringing your
profession home. What was your reason for wanting
to own a home business? Was your goal to work
from home so that you can share in the lives of
your children? Was your goal to be out from under
the rule of a tyrannical boss? Was your goal to
have the freedom to work when it is convenient
for you? Was your goal to make tons of money
working for yourself?

Here's a few good tips that will help you stay
focused on your home business:

TIP #1:

Whatever your reason for going out on your own,
you must keep your reason in the forefront of
your mind. If you forget your reason for starting
your own home business, you will not be working
for yourself for long. It is far too easy to let
circumstance drive your activities --- and when
circumstance is in the driver's seat, you are
more likely to crash and burn.

TIP #2:

Remember --- your own business is a lot like a
real job. Some people go to work to play, some go
to socialize, and others --- most often those who
are paid in a commission or tip environment
--- go to work to work and to make money. When
you work for yourself, your salary is directly
proportional to your productivity. Therefore,
wouldn't it make sense to stay focused on getting
as much done in as short of a period as possible?

Go to work to work and to make money. Leave
playtime and recreation for when your workday has
ended.

TIP #3:

When you are dealing with family in the course of
your workday, it is important to schedule your
activities as much as possible. With small
children, you must take time when you must, but
you should also work hard to make sure you
dedicate a specific number of hours to your
workday.

With older children, it is much easier to tell
them that you will be working between the hours
of x and y. Your children and your friends must
understand that certain hours of your day are
devoted to the activities of your business.

TIP #4:

Don't permit your friends and extended family to
run over you. Many people get the blind idea that
if one works from home then they are not actually
working.

Well-meaning people may try to fill your doorway
to bring advice about getting a real job. Others
may simply believe that if you are at home, then
you are fair game for chitchat and socialization.

You must stand firm. You must make certain your
friends and family understands that when you are
working, then you ARE working! If they wish to
socialize with you, then they need to do it
during the hours that are not dedicated to your
home business.

You are the only one who can stand up for you.
Your friends and family will seldom be able to
appreciate your dedication to your home business,
unless you make the effort to make sure that they
have the same respect for your business that you
do.

TIP #5:

You should allot a certain portion of your day to
email and to regular mail. For example, allot one
hour in the morning and one hour in the afternoon
to handling your written communications.

Unless you dedicate certain times to the handling
of these communications, you will soon find
yourself on the downward slope of decreased
productivity.

TIP #6:

When you find yourself spending too much time
doing non-productive activities, then you should
seriously consider finding a third-party service
provider who will assist you in those
non-profitable business activities.

As an example, you might be in the mail-order
business. You might believe that your time is
best spent writing ad copy and setting up your
advertising, but you find yourself spending far
too much time taking care of your books to take
care of your advertising in the manner that you
should. In this event, it might make more sense
to hire a bookkeeper to handle your financial
records for you.

CONCLUSION:

In the end, the success of your home business is
entirely and completely reliant upon you and the
decisions that you make.

You had your reasons for deciding to start your
own home based business. You must always keep
your reasons in the forefront of your mind. You
must always be able to rely upon your own self
and your dedication to the success of your
business.

Your friends and family might be annoyed that
they cannot come visit upon their own whim, but
when success comes to you and your business, they
will better appreciate you for putting your foot
down when necessary.

Success is within your reach, if only you can
stay focused on your goals. You must decide to
reach for your goals, and then, you must have the
discipline necessary to reach them.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
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How to Measure Advertising Success Online

2005-10-01T21:23:00.000-07:00

How to Measure Advertising Success Online
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

It is easy for me to tell you that you need to
track the success of your online advertising. It
is also easy for me to tell you that you must do
so in order to know which of your advertising
is helping you to make a profit, to break even,
or to break the bank. Far too many advertisers
get caught in the online money pits in an effort
to develop their online business.

DON’T BE AFRAID

I also know that when I say these things, some
people get spooked. People get spooked because
although they might run an online business, they
may not understand the technology that keeps
their business running.

Let’s face it.

More people are learning how to design and
develop their own web pages. In fact, software has
been created to help them do so rather easily.

But when it comes down to the more complex
technologies such as web logs, database
technology, and web programming, most people
just freeze up and fail to make an informed
decision.

Some will turn to a programmer with hopes that a
programmer could save their online business, and
many will get burned by their personal
programmers. When a programmer burns a webmaster,
the cost can be very high. And at the end of the
day, the programmer may leave the webmaster with
a broken web site.

The only real choices left to most webmasters is
to learn how to install pre-made scripts on their
own, or to keep their websites technologically
simple. *Technologically simple* often fails to
help the webmaster find the success that he or
she so fervently desires.

UNDERSTANDING THE NATURE OF PRE-MADE SCRIPTS

Web software is often very simple in its
installation, so the webmaster really should not
fear it.

All one needs to install their own pre-made web
scripts (software) is an online web site file
manager or optional FTP software. They will also
need the ability to change the *permissions* on
the files on their web server.

When downloading scripts for installation on your
server, the file may come in .zip, .tar, or .gz
format. Each of these are variations on the
compressed / zipped file format. There are
many utilities available for unzipping files. One
such utility is WinZip which can be found at:
http://www.winzip.com

Most scripts, once downloaded and unzipped, may
appear in text format with extensions such as
.php, .cgi, .pl or .cfg.

Most of these files can be read as plain text in
an application like NotePad. Occasionally, the
file will be in a binary format which cannot be
read with a text editor.

The files which can be read in a text editor are
often written in the Perl or PHP programming
languages.

While most of the scripting will seem like
Chinese to you, you will be able to pick out
certain sections that can be read and understood
easily.

If the application also contains a .cfg file,
this is your configuration file that can usually
be changed to reflect your own personal needs or
desires for the operation of the software.

NEXT STEP, UPLOAD THE FILES TO YOUR SERVER

Most of these web applications will have a
readme.txt file included with it. If it does,
please read it. If it does not, don’t worry, this
section is for you.

You must upload the files to your server as plain
text. If you are using FTP to upload the files,
then you must tell your software to upload the
files in ASCII format. If you are using your web
file manager, then the files will automatically
upload correctly.

Once the file is on your server, then you must
change the file permissions.

Files with the extensions .php, .cgi, or .pl are
executable files and there permissions must be
set to 755. Files with the extensions .cfg, .txt,
or .html must have their permissions set to 644.
Files and folders that will be written to must
have their permissions set to 777. Files with no
extensions can be classified as any of the above,
so check the readme.txt file.

755 defines an executable file. 644 defines a
read-only file. And 777 defines a writable file.

Once the files are on your server and the
permissions are set correctly, the application
you have placed on your server should work for
you just fine.

LOCATING PRE-MADE SITE TRACKING SCRIPTS

Probably one of the best resources for locating
pre-made scripts is: http://www.cgi-resources.com

If after reading this article you still fear the
task of installing a pre-made script on your
server, then you might seriously consider
remotely hosted site tracking software. If
you opt for this route, be sure to buy the pro
version of the software offered. If you don’t
choose the paid version, you might find your own
competitors having access to your site tracking
data! That should not be an acceptable option to
you.

THE PURPOSE OF SITE TRACKING

With site tracking software running on your
server, you can review how many people came to
your website and what URL’s they might have used
to find your website. You can also see where your
visitors have come from, when they came, how long
they were on your site, at what page they entered
and left your site, and much more.

This is the kind of information that will help
you to determine with some certainty how
effective your advertising is and how profitable
your advertising can be.

Operating without tracking data is tantamount to
operating a business with the intent purpose of
failing.

I truly want you to succeed with your online
business. I know deep down in my heart that the
more people who find success online, the greater
my own chances for remaining profitable over
the long haul. *A rising tide floats all ships.*

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Now Today At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
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How to Maximize the Value of Your Time

2005-10-01T21:22:00.000-07:00

How to Maximize the Value of Your Time
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

How is your business doing? Is it growing,
stagnating or losing ground? If your business is
not growing, it could be the result of a poor
business idea or plan, a lack of advertising, or
the mismanagement of your business’ resources.

Let’s face it. Running a successful business
enterprise is not the easiest thing to accomplish.

Your struggles could be the result of factors
beyond your own control or factors within your
control --- your own actions and decisions.

FACTORS OUTSIDE YOUR OWN CURRENT CONTROL

If your business is stagnating or dying, there
are several factors that could be the cause of
your current financial discomfort:

· Your local economy could be suffering
stagnation or negative growth.
· Your competition might be fiercely competing
for your customer base.
· The building, into which you have signed a
lease, might be seen by local residents as the
home of businesses that fail, so they will not
support you until you have proven your long term
viability.
· You could be in a terrible location and trapped
by your lease.

FACTORS WITHIN YOUR OWN CONTROL

On the other side of the coin, there are several
more factors that could be causing you pain that
are well within your control:

· You are not spending enough time planning for
the future of your business.
· You are not spending enough time or resources on
developing and distributing good advertising.
· You do not have enough staff available to fill
incoming orders or to serve interested customers.
· You are simply mismanaging your financial or
human resources.

THE MOST ABUSED HUMAN RESOURCE IN MOST BUSINESSES

By watching the activities of many small business
owners, one has to ask themselves if the business
owners are masochistic?

Source: www.dictionary.reference.com
MASOCHISTIC - adj : 2. The deriving of pleasure,
or the tendency to derive pleasure, from being
humiliated or mistreated, either by another or by
oneself.
3. A willingness or tendency to subject oneself
to unpleasant or trying experiences.

How is it that I can even venture to suggest this
definition fits the behavior of many small
business owners?

Simple. Small business owners often submit
themselves and their families to the demands of
their business. Sometimes to the detriment of
those involved in their lives.

Of course, one could argue that the small
business owner is sacrificing his or herself for
the long-term benefit of their families and
themselves.

Well, one could argue that. And in some cases,
the argument would be true. In other cases, the
argument would not even remotely be true.

THE DANGER IN FAILING TO UNDERSTAND THE VALUE OF
YOUR OWN TIME

The deadliest consequence in any business is the
owner’s failure to understand the value of his or
her own time. Even a thriving business can die
under the weight of an owner who does not place
the proper value on his or her own time.

Some owners work long hours for little return
because they do not understand their own value.
Some of these owners will eventually quit their
business for a job that could provide a higher
living wage. Others, while thriving, may keep
themselves doing tasks that can be and should be
done by others. Sometimes, the business owner
wants to believe that he or she alone can do
the task, or they want to do the things they most
enjoy.

In the end, these folks fail because the
important tasks that should have been done for
the purpose of growing the business or meeting
the demands of the business have gone undone. The
business collapses because they did not take care
of the most important facets of their business.

PLANNING, GOAL SETTING AND MEASURING COULD CHANGE
YOUR FUTURE

PLANNING will permit you to see where you want to
go and how you hope to get there.

GOAL SETTING permits you to make certain specific
determinations about your business. One such goal
that should be set early and regularly is the
level of income that you want to derive from
your business.

MEASURING lets you see the true state of your
business at any one point in time. Measuring at
regular intervals lets you see a moving slide
show that will deliver an honest picture of the
continuing state of your business.

Additional measuring will permit you to see how
much your time could be worth and how much you
are really paying yourself. Your measurements
should also permit you to put a cost on the
specific tasks and functions that are required in
the operation of your business.

MAKING THE RIGHT DECISIONS

If the amount that you want to be paid and could
be paid is higher than the cost of doing the task
that you are doing, then you should wisely
consider having someone in your employment handle
the task.

Properly managing tasks and delegating the work
at hand can make or break your business. Make the
correct decisions and you will be treating
yourself better than the average small
businessperson.

I wish you and your business the very best.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

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How to Calculate ROI (Return on Investment)

2005-10-01T21:21:00.000-07:00

How to Calculate ROI (Return on Investment)
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

ROI (Return on Investment) is probably the most
important calculation one needs to make to ensure
the long-term viability of their business. It is
not enough to build in a profit margin on the
product or service being offered. One must track
with proficiency the amount of dollars being
invested into attracting sales and how much ROI
those dollars put back into the business. If the
investment meets too little return, a product
line is doomed to fail in the long-term.

THE BASIC ROI PERCENTAGE CALCULATION

Many experts seem to agree, “calculating an
accurate return on investment (ROI) is not an
easy thing to do.”

I do not intend to give you a thorough analysis
of the ROI calculation process. Calculating an
accurate ROI is hard to do, but explaining the
full scope of ROI calculations in less than
1000 words is far more difficult.

As such, this article is only intended to
introduce you to the basic concepts behind ROI
calculations. Here is a very basic equation for
calculating the ROI:

ROI = [(Payback - Investment)/Investment)]*100

Your payback is actually the total amount of
money earned from your investment in your
company. Investment relates to the amount of
resources put into generating the given payback.

You should run ROI calculations on both monthly
and yearly timelines.

IMPROPER CALCULATIONS BY MANY SMALL BUSINESS
OWNERS

The actual amount of investment into a business
is often misunderstood by the business owner. As
a result, true ROI calculations for most small
businesses are skewed.

Most small business owners make their mistake in
this most necessary calculation, because they do
not properly value their own time. Please note
that when I previously defined “investment”, I
stated that it relates to the “amount of
resources put into generating the payback.”

Indeed, “resources” includes cash money. But, it
also includes “human resources” or “time”.

If most small business owners would value their
hours at the minimum wage, and calculate their
time into the investment equation, they would
soon realize that their small business is
running in the red!

Some small business owners will finally run ROI
calculations including the human resources, and
suddenly realize that they could make more money
working a job. If the small business owner has
been running their business for a really long
time, struggling to make ends meet, they might
see this calculation and close their doors once
and for all.

PLEASE DON’T LET ME DISCOURAGE YOU

I do not share this revelation with you so that
you will close your business down. Quite to the
contrary. I share this with you so that you can
see the big picture and start running your
business in a way that will actually generate a
real profit for you and your business.

If you are within the first two years or five
years of the start of your business, then running
in the red should not be thought of as a bad
thing. However, if you are ten years into your
business and earning less than minimum wage from
your business, there is a serious problem afoot
that needs to be addressed immediately.

STARTING OUT

When you are just beginning your own business,
you have plenty of time on your hands. This is
the reason why most small business owners do not
properly count their time in the ROI equation.
They just look at cash expenditures and incoming
monies, and they are satisfied with that
calculation.

It is often said that people generate the kind of
results that they believe they can achieve or the
kind that they want to achieve. Seeing the goal
is the first step to achieving the goal.
Expectations will always bring results equal to
the expectation.

Having been down the business startup path before
myself, I too understand the desire to calculate
ROI without consideration to the time invested in
the enterprise.

However, I also understand the importance of
placing a value on my time and working that into
my final numbers.

In the beginning, I ran two types of ROI
calculations: all resources exempting my time,
AND all resources including my time.

Of course, I actually set a higher expectation
for my own income level. First, I had decided on
ten dollars an hour for my time. Later, I
adjusted that amount upward.

Starting out, even though I ran two versions of
my ROI calculations, I relied first on my
resource excluding my own time. Once I had
achieved this goal, then I refocused my attention
to reaching the ROI which took into account my own
time.

Now, that time has passed, I can go back and look
at my yearly ROI and see that I have earned
enough cash to pay for those early days of famine.

THE SECRET OF TURNING ROI CALCULATIONS INTO
SUCCESS

Every step in your business startup is a
calculated guess as to what you believe you can
achieve.

Measuring your results is essential to making
your business profitable. ROI measurements are
imperative to measuring and understanding the
results you are achieving with your new or
existing business.

Take into account all factors relating to the
profitability of your business and don’t smudge
on the facts to make it seem more profitable than
it really is. It is important to approach your
business and your business results with absolute
honesty. Be honest with yourself and face the
facts of your task.

An honest examination of your business at regular
intervals will help you get on and stay on track
to keep the doors of your business open. You will
thank yourself later.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
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Finding Your Home Business Niche

2005-10-01T21:20:00.000-07:00

Finding Your Home Business Niche
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

When some folks begin to think about a business
of their own, they know in that very moment what
kind they are going to start. Then, there are the
rest of us...

Knowing that we want to have a business of our
own is not enough. Many of us have struggled with
the important question of what type of enterprise
we would like to start.

Franchises offer a simple pre-packaged money
making idea, but the cost of a franchise often
makes it a prohibitive option to most folks who
contemplate going out on their own.

For those who do not have a million dollars to
buy a McDonalds franchise, we must look to other
ideas for our own business.

There are literally hundreds of lucrative home
business ideas for you to choose from, which will
suit every type of personality and all levels of
financing. From selling information on the
Internet as a infopreneur, to growing delicious
gourmet mushrooms for sale to restaurants and
catering companies; there is a pile of money to
be made by filling a need, for these and a host
of other necessary services.

Of course, actually liking what you do, will have
a lot to do with the success of your new venture,
so be sure to pick a home business that you'll
enjoy running and that will keep you motivated.

For example, if you're a math whiz, an accounting
or income tax service might be the ideal home
business for you to start. Perhaps writing is
your forte and you'd like to start your own
home based copywriting service or advertising
agency. Each of these businesses can be run
successfully--and profitably from the comfort of
your own home.

Academia might not be your cup of tea, but maybe
you are good with your hands --- having a
creative genius where crafts are concerned. Craft
items are red-hot sellers at swap meets, country
fairs and world wide over the Internet, and they
can provide you with solid profits. If crafts
don't interest you, then why not start a laundry
service with pick-up and delivery, or a shopping
service for shut-in's--even a companion service or
granny sitter or a doctor shuttle service; any of
which, could be much in demand, in and around
your neighborhood or community.

When brainstorming new ideas for your future home
business, keep in mind the soul of any successful
endeavor is providing a product or service that
others will actually purchase in quantities.
Satisfy the needs of your target market, and your
target market will keep you and your home based
business healthy, happy and profitable.

Below are some suggestions for home business
ideas that might help you decide on a suitable
venture in which to invest.

Multi-level-marketing (mlm), floral/plant service
for offices and hospitals, pooper-scooper
service, dog walking service, answering service,
vending machine service, gift basket service,
homemade soap maker, mobile windshield repair
service, mobile tire repair service, income tax
specialist, researcher, freelance writer,
business card and letterhead designer, courier,
shut-in/shuttle service, landscaping service, tree
trimming service, wood crafter, carpenter, crafts
and crafting supplies, pool cleaning service,
plants/nursery starts, growing herbs, growing
mushrooms, garage sale and swap meet vendor,
proofreader, private investigator, typing
service, interior decorator/designer, website
design, wedding consultant, hot lunch/snack
vendor at local courthouses, pet sitting service,
pet grooming service, Internet entrepreneur,
paralegal, gourmet catering service, new media
production, mobile cosmetic technician, mobile
nail technician, mobile hair stylist, aerobics
instructor, personal fitness trainer, advertising
consultant, companion service, small printing
service.

Ideas, ideas; hopefully the above ideas will give
you some fresh ideas of your own to mull over. A
spring board if you will, on which to dive into
your own chosen home business.

When you work from home, any business you start
has the potential to explode into a perpetual
gold mine! It just depends on how much your home
business is in demand around your community or on
the Internet. Your home business might start
slow and steady, regularly picking up clients as
you become more established. On the other hand,
your chosen home business may take off like
wildfire, quickly becoming too hot for you to
handle by yourself (well done!). This is the time
to enlist the help of willing family members to
help you out in your time of need, which will
make your business into a friendly, family
concern. This will also help family members
better understand your business and get a grasp
on the mechanics of profit.

Good luck in all your decisions and have fun with
your home business, which ever one you choose,
and don't forget to enjoy your newfound freedom!

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

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Fast-Track Your Journey To Online Success

2005-10-01T21:19:00.000-07:00

Fast-Track Your Journey To Online Success
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

No one has ever logged onto the Internet for the
first time and started pocketing dollars in a
really short period of time. As with all things
in life, there is a learning curve.

SOME PERSONAL HISTORY

Just a few short years ago, I was a working stiff
just like you.

One day, I bought and read a book called
"Multiple Streams of Income" by bestselling
author, Robert Allen. Immediately, I began my
journey.

Every night after work and after my wife and
children went to sleep, I would get online and
explore different ways of using the Internet to
make money.

In the 2 years that followed, I spent over
$10,000.00 racking up credit card debt buying
eBooks, membership sites, special reports, opt-in
leads, and joining every "guru" recommended
business opportunity that flew into my email
inbox...

I stayed up learning, working and drinking coffee
until 5:00 in the morning month after month
filled with the hope of making money online.

In my 3rd year of working part-time to build an
home based income, I finally broke through and
earned over $100,000.00 in just 12 months from
the Internet.

BECOME THE MASTER OF YOUR LEARNING CURVE

Research the lives of all of the guru's. The one
thing that you will learn is that my own
experience is not unique. Most of the high
earners on the Internet experienced a learning
curve very similar to my own.

Chances are that your curve will also be similar
to mine, but it is my hope that you can get to
the top faster than even I did. Three years was a
long time to struggle, but every ounce of
struggle was worth the reward I have finally
received.

In order to shorten your own learning curve, you
must do a few things differently than the rest of
us did. You must become themaster of your
learning curve.

THE SHORTEST DISTANCE BETWEEN TWO POINTS IS A
STRAIGHT LINE

There is only one way to shorten the curve on the
Internet, "you must plan to succeed."

Here is the deal. Most people put up a freebie
website and select a few affiliate programs to
add to their website. Right out of the gate, most
people are running for the finish line without
any real plan in mind.

After a few short weeks, people begin to see the
writing on the wall that says, "This is going to
be a long hard road."

People check their hit counters daily for six
weeks before they realize that getting traffic to
their free site is going to be tough.

At this point, they begin developing their first
batch of advertising. Then they spend countless
months finding places to show their
advertisements for free. Some make an even more
drastic mistake by blowing thousands of hard
earned dollars on their new and untested ads.

These are the people who will learn the facts of
life the hard way.

In time, they will learn how to make their
advertising work for them. But most will earn
very little money from their affiliate programs.

At this point in the learning curve, most people
throw up their hands and walk away from their
dreams in utter disgust. Instead of a walking
away point, this should have convinced the
struggling online entrepreneur that they were
simply traveling the wrong road.

YOU MUST PLAN TO SUCCEED

From day one, you must begin to learn about the
nuances of web promotion. Read everything you can
get your hands on. Don't just read the hype, back
it up with the opinions of others who have
reviewed the same programs before you came along.
Learn from their mistakes and successes.

As you begin to learn, you must also look to make
a decision. Do you want to step into a pre-built
program that is designed to help you to succeed,
OR do you want to create a completely new program
of which you are the sole owner?

If you decide to step into a pre-designed and
complete turn-key online money making venture,
then you must select the right venture to step
into. If this is your decision, then please
examine my program along with the others. You can
review my Plug In Profit Site program at:
http://www.PlugInProfitSite.com/main-9930

If you decide to go the journey on your own, then
do all of the necessary research, planning and
preparation that is needed for your success.

PREPARE TO SUCCEED

Decide upon what you think you would want to do,
and then figure out how your planned site will
generate a real income.

Internet old-timers know about hundreds of
corporation domains that existed with IPO
millions, but did not have an actual money
plan that could sustain their business model.
Most of these companies were among the hundreds
of companies that bellied up in the 2000 dot bomb
experience.

Don't blindly believe in your plan. Research
others on the web who have undertaken similar
business models and see if they have survived.
Study your competitors in depth to learn what is
working for them and what did not work for them.
To better understand what has or has not worked
for competitor websites, check out their time
lapsed progressions using the Wayback Machine:
http://www.archive.org

Once you have determined your money plan, then
you should undertake the development of a
business plan and a marketing plan. Utilize
professional assistance if you need to do so.
While creating your plans, make a determination
as to which domain name you think would be best,
then use the domain name wizard at Host4Profit to
find the perfect domain for your business:
http://www.host4profit.com/cgi-bin/home.cgi?77172

Once you have developed your business plan and
marketing plan and have run them through several
revisions, then it will be time to buy your
domain name and to begin work with a site
designer and developer. You may need to have your
domain sitting on a web host for your site
developer, but this is not always necessary.
While they are doing their work, enlist a
copywriter to help you with your site sales copy.

When your site designer and developer have your
site working, you should then undertake
significant testing to make sure everything works
as planned. It is much harder to fix problems
on a operational site than it is to fix problems
on a site that is yet to be launched.

When testing is done, then you should fill in
your sales copy and then shoot for launch. Of
course, you already have a marketing plan in
place, so your preparation here will be simply
a matter of putting the pieces of the puzzle into
place.

You are finally ready to open for business. Don't
be afraid to spend the money to bring your dream
alive. Time can replace money in the goal of
starting a profitable online business, but money
invested can shave years off of your company's
growth.

If you want to save a lot of time and get your
very own money making website setup within the
next 24 hours, review and sign up for my Plug-In
Profit Site service today at:
http://www.PlugInProfitSite.com/main-9930

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)

Children in the Home Business Environment

2005-10-01T21:18:00.000-07:00

Children in the Home Business Environment
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

Operating a home business is seldom easy and
interruptions come in all shapes, sizes and forms.

Between the family, friends and neighbors who
call or come by, and the telemarketers who insist
on ringing your number off the hook, getting
through the workday can be a real challenge.

When you introduce children into the home office
environment, your productivity and patience can
be seriously tested.

For example, right now my three-year old daughter
is pulling on my shirt and begging me to read her
a story. Clearly, Im in the middle of something
important here, but how can I say no to those
eyes? I'll be right back...

Ok, that wasn't so bad was it? She's happy, Im
happy (having bonded with my daughter) and now
I'm back to continue my conversation with you! :-)

What's the lesson here? Flexibility is a major
key to balancing your home business priorities
with your family's needs.

I can tell you from first-hand experience that
maintaining a deep level of concentration on work
in a home business for long periods of time is
next to impossible. Naptime does offer some
reprieve, but any break from the kids is usually
short lived.

Even with older children, summertime introduces
new challenges with kids running in and out of
the house all throughout the day.

I would like to share with you some of the tips I
have discovered to help manage your home office
with children in your midst. Since children of
different ages pose different challenges, I will
present my tips in terms of age groups.

OLDER CHILDREN AND TEENS

We will look at older children first since they
pose the least challenge to our work productivity.

Children, who are old enough to understand the
idea of schedules and chores, are old enough to
understand the needs of your home business.
Explain to your children that you do your work at
home so that you can be near them when they need
you. But also be sure they understand that you
must do your work so that you will have the money
necessary to keep your house, feed the family and
to provide them with money for entertainment.

Once your children understand the necessity of
your work, then outline a work schedule and
explain it to them. Do make sure they understand
that emergencies are definitely an acceptable
reason to interrupt your work. Then make sure
they understand that between hours x and y, you
will be doing work --- and then hold them to
respecting your schedule.

INFANTS

Infants will never understand your needs for
work. But fortunately, babies do well under a
schedule or routine. Instead of expecting your
child to work around your schedule, schedule
your work around the needs of your baby.

It is simple. Babies eat, sleep and poop.
Sometimes they play. Fortunately, babies sleep
more than they do anything else.

Naptime offers the best advantage for getting
your work done. Get your baby into a routine of
eat, sleep and play, and you will experience
unexpected levels of productivity.

TODDLERS

If you have a toddler running around the house
while you are operating your home business, then
you may find that your hair turning gray or
disappearing altogether. But, gray hair is a
sign of character, right. ;-)

I am venturing to guess that the person who
devised the door lock for the inside of the house
did so because he had toddlers in his own home.
Inside door locks should only be utilized when
you are making that important phone call and your
toddler is screaming for your attention. At all
other times, your door should remain unlocked
with your door open.

Develop a routine with your children for meal
times, naptimes, and play times. Work these times
into your work schedule and adhere to them. If
you fail to keep appointments with your children,
your children will have less respect for your
work and do more to prevent you from the
completion of your work.

Don't be afraid to let your children sit in your
lap while you are working. It helps them to feel
wanted and it helps them to be a part of your
daily life. There are times when it is okay
for them to be sitting in your lap while you
work, and at other times you need them out of
your lap. Don't be afraid to tell them to get
down and go play or read a book so that you can
resume your work.

Permit your children to have their toys in your
office. Often they will sit contently and play
while you work. Just knowing you are near is
enough to keep them happy.

Be prepared to take an hourly break to deal with
your toddler. Try to do potty breaks at your
hourly break and to do drink refills. This can
help your child grow into a routine that will
work well with your home business. At each break,
spend a few minutes with your child giving hugs
and kisses and talking with your child about what
he or she wants to talk about.

Toddlers don't always do well with the routine,
so be prepared to take a few minutes when needed
to give the attention that your child so
desperately needs in the moment.

IN CONCLUSION

I hope these tips serve to help you in the
challenge of operating a successful home business.

My home business permits me to fulfill my
financial obligations *AND* see my children grow
up. I would never contemplate trading my home
business for another kind of business. Even with
the added challenges of dealing with toddlers in
my home office, the upsides far outweigh the
downsides.

Growing my own home business with children around
has definitely given me a new respect for all
people who successfully run a home business with
kids in the work environment. I tip my hat to
you... You deserve it!

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)

Advertising Your Home Business on a Budget

2005-10-01T21:08:00.000-07:00

Advertising Your Home Business on a Budget
Copyright © Stone Evans, The Home Biz Guy
http://www.PlugInProfitSite.com/main-9930

When you are starting out in a new home business
and no one knows who you are, one of the greatest
challenges you will face is how to drum up new
business.

If there were not people in your community or
marketplace that you knew who needed your
products or services, you probably would not have
started your business to begin with. But, once
you have talked to those who you personally knew
who needed your what you offer, then your next
task is to find others who will help keep your
doors open.

Many people know that they must turn to
advertising at some point in the future, but they
hope that day will be long down the road. For
some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must
come up with creative solutions for meeting our
home business advertising needs while working
within our budget.

Most people have a misconception about having to
spend lots of money in order to advertise their
home business. When you start out, you honestly
will not have much money available for
advertising, and if you do, you should still
spend it wisely.

Before you jump headfirst into the world of
advertising, let me share some of the lessons I
have learned concerning this most important topic.

LESSON #1

It does not have to cost an arm and a leg to
advertise your home business, unless you fail to
plan and fail to test.

As much as is possible, you should always test
your advertising. If you jump in and start
dumping tons of money in to advertising without
first testing your advertising, you might find
yourself broke and without sales at the end of
the road. Most people who commit this error write
off their failure on the home business they chose
or the economy or any of a hundred other excuses.
But, if they are unwilling to take responsibility
for their mistake, they will never learn from
their mistake. Don't let this be you.

LESSON #2

All testing should be done in blocks. If you
begin to advertise simultaneously in newspapers,
radio and television, how will you know which
advertising is bringing people to your cash
register? You won't. All you will know that
something might be working, but you will not know
what is actually doing the trick.

Even if you tell people in your advertising to
tell you how they found you, my experience shows
that fewer than 10% of the people ever will tell
you anything --- and those people who do may not
even get the facts straight! You cannot rely on
your customers to tell you what advertising is
working for your home business. You must put in
the extra effort to know for yourself.

LESSON #3

Only when you have a proven and solid advertising
portfolio should you venture to drop big bucks in
an advertising campaign. Even then, you should be
careful to keep further measurements to determine
how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as
many people, but depending on the kind of media
and other factors, the additional exposure will
only generate twice as many sales. Keep your eye
attuned to situations like this to get the most
from your advertising dollars.

LESSON #4

As Lesson #3 illustrates, sometimes your best
advertising investment may actually cost you less
money. When you are first starting out, whether
you are running a home business or a business
outside of your home, you need to be able to get
people talking and thinking about your business.

If you are busy testing ads in media's such as
the newspaper, magazines, radio, and television,
you need to learn ways of promoting your business
that do not require large cash expenditures. A
few examples are:

· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television

Here is more information about each type of
low-cost advertising:

WORD OF MOUTH

This of course is the cheapest kind of
advertising on the planet --- it does not cost
you anything. Ask your customers if they know
anyone who could also use your products or
services. When they are happy with your offerings
and service, they will be willing to tell you
whom you can contact, and they will pass the
word for you.

BUSINESS CARDS

You can usually pick up 500 business cards for
about $20. When you do, hand them out. Do not
give more than a couple of cards to each person.
If they need more cards from you, they will ask.

Some people are known to network with others on a
regular basis. Some of these people are also
known to be always looking for an extra few
bucks. With these people, you can suggest to them
that if they write their name on the back of one
of your business cards and the card is presented
to you, then you will pay a referral fee to them.
You do not have to offer much --- sometimes one
dollar is enough. Look at your home business and
your offerings and decide how much would be a
good referral fee.

PRESS RELEASES

Press Releases are a good source for generating
news about your home business. The business
editor at your local newspaper is always on the
lookout for a good business story to fill the
business news section of the newspaper.

Of course, the business editor understands the
economics of running a paper and is more inclined
to run your story if you buy advertising in
his/her publication, but will still print
stories for special events and openings.

The important thing to remember about Press
Releases is that it must be constructed in the
form of a news story. Even if you are a sole
proprietorship, quotes from you should be written
in a third person format: John Doe said, "Your
quote here."

A Press Release should pack the most important
information at the beginning of the copy, and
leave extra details towards the end.

You should always provide the reporter who gets
the task a simple and easy way for him/her to
contact you directly. Often the reporter will
want to contact you to get details that will
enhance their take on your story.

NON-PRIMETIME ADS ON RADIO AND TELEVISION

Believe it or not, some of the best rates for
radio and television are on the overnight and
non-primetime venues. These target times are not
a total waste as they can easily keep the
infomercial people in business.

These off-hours are just less populated than the
primetime hours.

Don't be afraid to check your local radio and
television rates for non-primetime hours to see
what bargains may exist. With television,
primetime is 7pm to 10pm. With radio, primetime is
8am to 5pm. This sure leaves a whole lot of hours
available to advertise your home business at
discount rates!

IN CONCLUSION

When it comes down to it, there is a lot to
understand about advertising, but when you have
the basic knowledge down pat, everything will
fall into place and bring more dollars to your
bank account.

About The Author:
--------------------------------------------------
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:
http://www.PlugInProfitSite.com/main-9930
--------------------------------------------------

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)