Monday, May 29, 2006

Registering Domain Names Made Simple

Copyright © 2006 Stephen Wright

Registering a domain name can be a very straight forward activity – or it can be labor intensive, stressful and a total waste of your time and hard earned money. With a few simple basic tips and some advance thought, you will be on “the easy path”.

The single most important ingredient going into domain registration is the critical decision of choosing the right name. Put in the time to do advance research into a name which reflects the general topic and nature of your online business. This will go hand-in-hand with the next element – keyword selection. There are a number of keyword selection tools available (such as on Yahoo business – formerly, and Google). Combining you keywords and domain name into interwoven terms will greatly help with search engine optimization activities later on.

There is a growing availability of alternative extension variations today. For example, .com, net, org, bus, ws. Info, etc. have all become popular choices. With the explosion of internet traffic and usage this trend will likely continue. However, for the foreseeable future, until you have a widely popular website that receives millions of visitors that will find you no matter where you are, it is advisable that .com be used whenever possible. The com sites still enjoy the largest concentration of search traffic on the web today.

Do a basic search to locate reputable firms to handle your domain registration and web hosting. A lot of literature suggests having two different companies to handle this, rather than one company doing both. While it can be a pain to get this switched if problems arise, personally I have not heard or read of this being a major issue. However, you should check a couple of forums about this topic before starting your registration process.

The pricing and cost for registration and hosting have become extremely competitive. Make sure to shop around for the right combination of price, features, and capabilities of the firms. Pay attention to the details of exactly what is included in the monthly prices (and 1-time fees). While the monthly price may be lower from one to the other provider – the cost for additional services may far outweigh the initial low prices. Also, the amount of time (duration) of the service agreement can save you lots of money as well. The longer the service commitment, generally – the cheaper the rate plan. I have found 12-24 months to be a reasonable commitment that yields solid savings.

Regarding the choice of domain names, clearly shorter is better. After all, who can type those long url’s without making typos! No to mention shorter names are easier for you and your clients to remember. Also, by choosing domain names relevant to your keywords (and vice-versa) the search engines will reward your site on potential customer searches. It is like have a double bonus! For example having my website name of Internet Marketing USA, tied to keyword searches for internet marketing in the USA a highly relevant match, gaining me additional traffic for this combination of terms.

There you have it, some basic information to guide your domain registration activities. Armed with these tips, you will be up running, getting search engine traffic and revenues in no time.

Stephen Wright is President & CEO of
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Wednesday, May 10, 2006

Internet Marketing Ideas for Success

(c) Stephen Wright

Marketing on the internet today has changed dramatically over the past few years. Today’s techniques for promoting and selling your ideas, products, services, and promotions on the internet requires an expanding array of multimedia features and capabilities, much different and advance from days past. Below is a list of but a few of the techniques and approaches every marketer should consider including in their efforts to increase website traffic, sales and revenues.

Educational activities – One of the single most important ways to increase your personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to others. Even if it is a basic and simple process or procedure, the process of thinking through, writing it out, developing lesson plans, etc. will be invaluable to you. Once developed, separate the materials into small sections for delivery and distribution.

There are a number of ways to distribute the materials out to potential clients. Direct mailings over a period of time, or many successful marketers set the individual segments up into an email marketing autoresponder program that sends the messages out to a predetermined list of clients and customers over a predetermined frequency. By far, this is my personal favorite method for delivery of the materials.

With distribution in this method, it gives you the perfect opportunity to include small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be amazed at how effective this particular technique is. Not only will it give you expanded knowledge, in those cases where it was new information which required background research, it will reinforce you knowledge in those areas that you were already familiar with.

Link Exchange Directories – Though not everyone thinks of it, you should sponsor a directory website with open invitations for others to include links, banners and promotional advertisements back to their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page, you gain the added benefit of having reciprocal links exchanged with others in the process. In effect, free advertising for both of you, a win-win scenario.

Share Tips, Insider Secrets – A popular feature of many marketers is to share various tips and insider secrets with your clients or email subscribers on a routine or frequent basis. Some even offer daily “tidbits” releasing them either through autoresponder programs or an offering located prominently on their website. This significantly helps clients and potential customers build a trusting and confident relationship with you. All of which are important ingredients for future sales and revenues.

Publishing eBooks – A very popular and lucrative venue for generating profits and revenue streams is putting topic materials together in larger format to publish and promote through ebook promotions. These can offer a full range of multimedia components and capabilities. These can be sold on an individual sale basis or part of a monthly ongoing “subscription” basis.

Developing, marketing, and selling of materials utilizing internet marketing ideas and techniques can be fun and profitable. Finding new, creative, and innovative methods for marketing on the internet requires some effort on our parts. The greater reality is that no single method or approach works all of the time (or even sometimes!). Being flexible, willing to explore possibilities and new techniques. Have fun trying different things to see what works best for you and your products, while growing your business and your profits at the same time.

Stephen Wright is President & CEO of
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