Sunday, January 21, 2007

Naming Your Home Based Business

In the long run, very few single decisions of running a home based business have more impact that the critical decision in choosing the name to be used. Choosing the right name can establish a long history of professionalism, brand recognition, and untold benefits and value.

The variation of existing names runs the gambit from formal names that include the person or persons involved in the activity, through abstract names vaguely representing the product or service. Expanded further, some names are niche specific which reflect individual niche areas, or broad representations of a chosen niche.

Get the full text of the article over at

Monday, January 01, 2007

Finding Success With A Home Based Business

Having personally provided guidance and advice to hundreds of people seeking to either start a new, or in some way improve their existing home based business, I have come to more clearly understand some of the variations that distinguish one from the other.

What then are the differences and "lessons learned" from both the successful and the unsuccessful home based business marketers? What are the keys that separated the two categories? This article seeks to identify a few of the more critical of those differences, allowing you to benefit from their experiences - the good, the bad, and the ugly!

One of the most common differences is how well the successful home business entrepreneur’s handled the enormity of information and things to learn.

Most certainly, running a home based business on the internet is different than any other medium, business or practice. Learning these differences, in a quick and efficient manner can make a huge difference.

Call it information overload or whatever, dealing with the reality of it is a key.

Having realistic expectations is another area most commonly that "newbies" overlook or loose sight of in starting up new home business activities. The simple fact is, it takes "years" to build a solid internet business.

A final observation about the differences between success and failure lies in the choice or selection of product or service made by home based business owners.

Get "the rest of the story" over on the home based business expert website. The details are at: