Saturday, October 01, 2005

Understanding the Different Methods of Online Promotion

Understanding the Different Methods of Online Promotion
Copyright © Stone Evans, The Home Biz Guy

Did you realize there are only three types of
online promotion?... This statement may seem odd
and even untrue in your mind, but I am speaking
in more general terms than you might be thinking.

Let me explain.

The three types of promotion are Junk, Active and
Passive promotions.


Junk promotions are those that seem to produce
results, but by their very nature are really only
illusionary promotions.

For example, let me begin with FFA (Free For All)
pages. You might find yourself subscribing to a
submission program that tricks you into believing
you are submitting your links to tens of
thousands search engines.

Yes, you can submit your URL to a FFA page, but
FFA’s usually only permit 100 or 1000 links on
their page at any one time. So, if ten thousand
people are submitting a link to an FFA page on a
daily basis, then the average life of your link
is between seven minutes and 144 minutes. I
suspect the actual number of submitters is much
higher and the results are much worse. Given
that few people surf FFA pages, the chances of
your submission being of any real value is
practically nothing!

Most of the people telling you that you can
submit your site to tens of thousands of search
engines are truly only submitting your site to
FFA pages! Beware of the false promises.

Another junk promotion method is Safe Lists. A
safe list is a mailing group that is signed up to
be received by people who want to submit their
own ads. Now, most safe lists have thousands of
subscribers who are able to submit their ads daily
or weekly. The person signed up to receive the
list will receive anywhere from twenty to 140+
messages a day from the list. These messages will
be received by people only interested in promoting
their own thing who do not have the right
motivation to open, let alone read Your
Advertising. As a result, thousands of messages
go out daily or weekly that will never be seen by
anyone but the sender of the ad. Where is the
value in that? There is none.


Active promotions are the type that require you
to go out on a daily basis or a weekly basis and
put out your advertisements. With active
promotions, you will either place your advertising
or you will not sell your products or services.
Your choice is simple --- work or starve.

Examples of active promotions include Pay Per
Click Search Engines (PPCSE’s), Direct Email,
Ezine Advertising, Solo Ezine Ads, Newsletter
Publishing, Ezine Ad Swaps, Classified Ads,
Auctions, Site Sponsorship and Banner Ads.

Some people are able to utilize these methods
very productively, while others are destined to
drop their money into the bottomless pit of
failed Internet promotions.


Passive promotions are those promotions that can
continue to provide results for you long after
you have invested the work to make them available
to the Internet community.

Examples of passive promotions include: Link
Exchanges, Articles, Ebooks, Content Exchanges
and Writing Testimonials for others.

Let’s look at articles as a solid example of my

You are reading an article that I have written to
promote my own business. This article is timeless
and therefore could have been written five years
ago and still have been as valuable as it is

Due to the fact that the article is timeless, it
can and will be placed in newsletters/ezines and
their accompanying online archives, on websites
and in ebooks for many more years to come.

As a result, this article will continue to serve
me well beyond the time in which I wrote it and
submitted it to publishers and webmasters for
public consumption and publication.

This is the best example I can give you of an
excellent passive promotional method.


Many try and even fewer succeed to conquer the
Internet and to produce their dreams of online

My hope is that you will be one of the people who
conquer the challenges before you and to make a
nice living while working online. It will take
drive, determination, study plus trial and error,
but you can make it work for you.

Please continue to educate yourself so that you
can avoid the money pits - instead, strive to
find the money barrels. It can be done. I am
living proof.

About The Author:
Stone Evans Will Personally Build A Money Making
Website Just For You That's 100% Ready To Take
Orders And Pull In Massive Residual Profits Today!
Get All The Exciting Details And Signup Now At:

NOTE: You have full permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)

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